Janette Tabone MGT 253 Professor Toler

1. Business Plan J & J Jams n’ Jellies Janette Tabone MGT 253 Professor Toler

2. Introduction • A sister owned limited liability company • Operates in the specialty foods business • Deliver quality, wholesome tasting, creative flavored, home canned jams and jellies to those who value nutrition, freshness, and feeling of home J & J Jams n’ Jellies

3. Company Summary • Janette Tabone & Jen Vanderlinden owners. • Janette is responsible for operations and sales • Janette has extensive experience in management of logistical operations and has a keen insight for future planning • Jen is responsible for production and distribution • Jen has experience in the mass production of specialty foods J & J Jams n’ Jellies

4. Market Overview- ALFs • Geographic market- assisted living facilities in East Valley cities • Currently 1800+ assisted living communities in Arizona and 900,000 elderly residents in AZ,representing18 % of the population • Elderly population expected to grow to 1.8 million (24%) by 2020 and to 3 million(26%) by 2050 J & J Jams n’ Jellies

5. 3 Main Goals • 1) Begin business operations by January 2013 • 2) Provide excellent quality specialty jams by January 2013 • 3) Generate sales with a gross profit margin of 20% by December 2013 J & J Jams n’ Jellies

6. SWOT Analysis • Strengths • Management experience • Logistics experience • Problem solver • Willingness to learn • Opportunities • Increase popularity in Farmers Markets • Untapped market in assisted living facilities • Weaknesses • No experience making specialty jams • Lack of sales experience • Web design • Threats • Poor economy • Fluctuation in produce prices • No commercial kitchen J & J Jams n’ Jellies

7. Product Strategy • The objective is to include a service that is not currently available, delivery of homemade jam to individuals who are not able to visit Farmers markets • Product adds the personal touch of direct communication with those in assisted living facilities, instilling a sense of care • Product adds a value of emotional well being over the competition J & J Jams n’ Jellies

8. Distribution Strategy • Manufacturing of the jams and jellies will be done at a kitchen incubator • Distribution of the jam will be at Farmers Markets as well as home delivery • A brochure with pictures and easy to fill out order forms will be necessary • Orders will be taken in person, further developing the personal relationship with the customer that the company strives for J & J Jams n’ Jellies

9. Promotion Strategy • “Bringing home the goodness with specialty and care” • A promotional coupon/discount will be offered in order to get the product into the market • As a promotional reminder, plastic spoons made with the company name, website and phone number will be given for customers to use in their home J & J Jams n’ Jellies

10. Marketing Forecast J & J Jams n’ Jellies

11. Budget • Initial Costs • Food Handlers License $15.00 • Application Fee for Commercial Kitchen $50.00 • Deposit for Commercial Kitchen $250.00 • Liability Insurance $750 •   Rent Commercial Kitchen $6500 • Gasoline for deliveries $250 • Equipment $500 (pans, etc) •   Inventory $3,000 (jars, fruit) •   Advertising $100 • Salary$3,500 • $15,000 J & J Jams n’ Jellies

12. Implementation Plan • Meet regulatory requirements for operation NLT JUN 2012 • Secure $15,000 to finance business NLT JUN 2012 • Establish suppliers of goods needed for production NLT AUG 2012 • Master current recipes NLT JUN 2012 • Create AZ specialty jams NLT APR 2012 • Create low sugar jams NLT MAY 2012 • Establish sales at assisted living community • Launch promotion campaign NLT DEC 2012 • Conduct product review NLT NOV 2012 J & J Jams n’ Jellies