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The KettleShell Transforming the World of Fitness T im Reynolds

The KettleShell Transforming the World of Fitness T im Reynolds. Kettlebells. Kettlebells combine strength, cardio and flexibility! Full body workout. Burn more calories…in less time! . What is the KettleShell ?. Transforms Dumbbells into Kettlebells ! . KETTLESHELL.

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The KettleShell Transforming the World of Fitness T im Reynolds

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  1. The KettleShellTransforming the World of Fitness Tim Reynolds

  2. Kettlebells • Kettlebells combine strength, cardio and flexibility! • Full body workout. • Burn more calories…in less time!

  3. What is the KettleShell? Transforms Dumbbells into Kettlebells! KETTLESHELL

  4. Who Can Use the KettleShell? • Over 29,000 Gyms in the US • Total Gym Memberships: 45.5 million

  5. Why is the KettleShell Better? • Greater Versatility of Existing Equipment • Kettlebells are expensive. • Kettlebells take up space. X KETTLESHELL

  6. KETTLESHELL • INSERT RED/GREEN CHART

  7. Advantages of Using KettleShell • Increase Equipment Utilization • Reduces Excess Costs • Save Space • Increased Revenue Opportunities

  8. The KettleShellTransforming the World of Fitness

  9. Questions? The KettleShell REVENUE OPPORTUNITIES SAVE MONEY INCREASED EQUIPMENT UTILIZATION SAVE SPACE

  10. Designing the KettleShell • Material Requirements: • Tolerance Specifications • Manufacturing Criteria

  11. Manufacturing • Metal: • Machining • Casting • Rubber Spray Sealing: • Rubber Casting:

  12. Safety and Reliability • Reliability Engineering • Validates the design performance through lifetime testing of the materials and the product function. • Establishes Warranty for the Product

  13. Product Variations • Various Sizes • Small, Medium, Large • Different Colors • Materials • Metal vs. Rubber

  14. Current Potential Markets • Gyms • Workout Equipment and Kettlebell Classes • Workout Enthusiasts • Colleges • Fitness Centers/Athletic Teams • Rehabilitation Facilities • Physical Therapy/Sports Medicine Clinics

  15. User Resources • Product Warranty • User Friendly Website • Online Ordering • FAQ • Kettlebell Articles/Research • Peer Reviews

  16. Testing and Quality Control • Online Research • Workout Protocols • Ithaca College Fitness Center • User Reviews • OT/PT Clinic

  17. Team and Product Analysis • Strengths • Domain Knowledge • Research and Design Consultants • Weaknesses • Manufacturing Knowledge • Opportunities • Fitness Trends • Market Size • Threats • Kettlebells • Adapter Options • Efficacy

  18. US-FDA Regulations • 510 (K) • Demonstrate that the device is safe & effective as legally marketed device • Required at least 90 days before marketing unless device is exempt from 510 (K) requirements • Indicates product’s ability to endure regulation process

  19. Why Buy the KettleShell: Workout Enthusiast • Tired of the Same Routine • Minimal Results • NOT ENOUGH TIME

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