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1. This type of ad execution style creates a character that represents the product.

1. This type of ad execution style creates a character that represents the product. Personality symbol Characterization Fantasy Image. 98% 2% 0% 1%. 2. ________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given time period.

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1. This type of ad execution style creates a character that represents the product.

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  1. 1. This type of ad execution style creates a character that represents the product. • Personality symbol • Characterization • Fantasy • Image 98% 2% 0% 1%

  2. 2. ________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given time period. • Frequency • Scope • Reach • Impact 1% 0% 99% 0%

  3. 3. Which of the following is NOT true about Sponsorships? • Most are sports related • Big Sponsorships i.e. the Olympics are usually very effective • Work well at the local level • Can be used to target lifestyle segments 1% 98% 1% 0%

  4. 4. The food tasting booths at Costco are an example of • Cash Refunds • Price Packs • Premiums • Advertising Specialties • POP Materials 0% 0% 2% 0% 98%

  5. 5. Which of the following is TRUE about our third mid-term? • Monday, March 18th • 8:00 p.m. • MLM 026 (Milam Aud) • All of these are true 0% 0% 0% 100%

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