ECR Conference Group Meeting

1. ECR Conference Group Meeting • Düsseldorf • 27 June 2006

2. Stockholm evaluation

3. Stockholm evaluation Overall & plenary evaluation Breakout evaluation Web survey 4 Topics • Overall assessment • Plenary sessions • Side events • Planning ahead Rating + comments  355 respondents On-site feedback form 4 answers • Excellent • Up to my expectations • Below average • Very poor

4. Conference & plenary survey Plenary ranking Ranking Stockholm (avg 7,2) Ranking Paris (avg 7,5) YCC Volvo 9,2 Ikea 8,6 Premium style 8,2 Perfect Store 7,7 The Nordic model 7,4 Large-scale people measurement 7,2 Global Idea Factory 7,1 Opening address 7,0 National learning programme 6,9 CCRC 6,9 Wrap up 6,8 Progressive Management Programme 6,8 Innovation drives sustainable growth 6,7 Student Awards 6,6 ICA 6,6 Volvo Ocean Race 6,6 CEO Panel6,1 Interview LS & BB 8,3 Interview H-J K & TR 8,0 The L'Oreal - Asda case 8,0 Responding to Discount 8,0 View of ECR 7,7 Consumer/shopper Value (WPP) 7,6 Professional Trading Relations 7,6 Unveiling The case for ECR 7,5 Case Monoprix - Coca Cola 7,5 Driving efficiency and effectiveness to improve consumer value 7,4 Case Metro - Procter & Gamble 7,3 Reducing shrinkage 7,2 Opening address 7,2 Wrap-up 7,1 Interview BJ, RP, PR, TL 6,9 Case Bel France - SystemeU 6,8

5. Conference & plenary survey Side events Scores

6. Breakout feedbackSession 1 & 2 Ranking BO1 : 770 attendants BO2 : 1360 attendants

7. Breakout feedback Sessions 3 & 4 Ranking BO3 : 1164 attendants BO4 : 1014 attendants

8. Planning aheadNumber of sessions Scores Question Please indicate your preference as to the number of plenary sessions. Please indicate your preference as to the number of breakout sessions.

9. Planning aheadMarketplace & ECR Awards Scores Question Did you have enough time for networking and to visit the Marketplace? Would you support ECR Europe awards, which would recognise the best collaborative initiatives in different categories of expertise?

10. Questions we should ask ourselver

11. Questions Decisions & Action Strategy - Tomorrow Next Conf Gr Exhibitor briefs in Marketplace & presentation opportunities for retailers/manufacturers/consultants (PK + MP subgroup?) Conference theme as ‘Fil rouge’ (Conf Group) Explanation at start of plenary sessions (moderator? – co-chairs?) Entertainment factor (Conf Group) Size of BO rooms (PK) Deliver €1500 value (Conf Group) Competition from other conferences Awards Student awards Roles of consultants Timing & format Erosion of # of participants Retailer participants Galvanising ECR nationals Target audience Learning element Other participation in Conference Group (e.g. GS1) Layout design of Marketplace - present (PK + MP subgroup) Length of plenary sessions Announcements (content/user friendlyness/layout) Marketing & communication Press (eg press release for every session) Role of slot champions Hear plenary speakers before # sessions & content Moderator or co-chairs? CEO panel

12. Questions Decisions & Action Strategy - Tomorrow Next Conf Gr Announcement of marketplace events Stimulate collaborative stands Side events (ECR Italy + PK) Slot champions CEO speakers & improve presentation format No off-site parallel events from sponsors (PK) Branding & slide layout (PK & PM) Visuals & sound (no fixed mikes) (PK) Catering (PK) Badges own production (PK) Conference evaluation Repeat BO’s Get outstanding speakers Closing act Time management of CEO’s throughout conference VOXPOP Developping markets Translations Student sessions

13. Questions Decisions & Action Strategy - Tomorrow Next Conf Gr Small audience in big room (PK) More professional guidance for plenary speakers Visual impact & elements of fun (PK)

14. Process for preparing Milan

15. Process for preparing MilanTop-down vs. bottom-up • Current process: bottom-up • Call for papers • Retain / reject submissions • Clustering into breakout sessions • Best topics for plenary + other ideas • Suggested process: top-down • Plenary sessions: • First decide what we want to communicate in these sessions / what are the topics • Then find how to communicate this • Breakout sessions: • Decide on 10 (?) breakout topics • Call for papers • Retain / reject submissions • Decide on additional breakouts based on submissions

16. Process for preparing MilanConference Group involvement • Spend more time on plenary sessions • Topics • Speakers • Rehearsals & follow up (cfr. Raoul Hasselgren) • Spend more time on Marketplace activities & substance • Spend less time with Conference Group on breakout sessions • Decide on initial topics • Decide on ‘wildcards’ • Attend rehearsals • no long discussions on whether submission x should be in or out (cfr. Heathrow meeting) • RAISE LEVEL OF DECISIONS IN CONFERENCE GROUP

17. Strategy discussion • Scope • Consumer goods industry ECR forum • Davos (WEF) forum for consumer good industry • Name change (ECR) – ECR worldwide • Engage new movements – broader scope of topics (e.g. slow foods) • Target audience • Format • 5 day conference / 2 day conference • 2-year conference / annual conference / no conference • Thought provoking looking forward 1 year / how to do it 2nd year • Back to back conference • Small conference in developing market • ECR Awards • Make ECR alive between conferences • Location : stay in 1 place / moving location