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The Approaches to understanding Human Behaviour . The Behavioural Approach Note: An Approach may also be referred to as a Model in the exam. The Behavioural Model. Assumptions All behaviour is learned, and maladaptive behaviour is no different
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The Approaches to understanding Human Behaviour • The Behavioural Approach Note: An Approach may also be referred to as a Model in the exam PowerPoint Presentations by Eamon Fulcher & Nick Redshaw
The Behavioural Model Assumptions • All behaviour is learned, and maladaptive behaviour is no different • This learning can be understood in terms of the principles of conditioning and modelling • What was learned can be unlearned, using the same principles • The same laws apply to human and non-human animal behaviour PowerPoint Presentations by Eamon Fulcher & Nick Redshaw
Classical conditioning – Behaviour by Association For example you hear a bell and a wasp stings you, you here a bell again and another wasp stings you, on hearing the 3rd bell you flinch and from that moment on every time you here a bell you flinch (you have developed a nervous reaction/phobia). PowerPoint Presentations by Eamon Fulcher & Nick Redshaw
Operant conditioning - Behaviour by Action • A behaviour that has a positive effect is more likely to be repeated • Positive and negative reinforcement (escape from aversive stimulus) are agreeable • Punishment is disagreeable PowerPoint Presentations by Eamon Fulcher & Nick Redshaw
PowerPoint Presentations by Eamon Fulcher & Nick Redshaw PowerPoint Presentations by Eamon Fulcher & Nick Redshaw