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www.roadway.com/shippers/sbrc.html debra.canale@roadway.com 330-384-9000 x5396

FIND IT FAST! ADVANCED TIPS AND STRATEGIES FOR SEARCHING THE WWW. www.roadway.com/shippers/sbrc.html debra.canale@roadway.com 330-384-9000 x5396. THE INTERNET / WWW. Still the world’s fastest growing human community. 407 million online; 700 million by 2005.

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www.roadway.com/shippers/sbrc.html debra.canale@roadway.com 330-384-9000 x5396

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  1. FIND IT FAST! ADVANCED TIPS AND STRATEGIES FOR SEARCHING THE WWW www.roadway.com/shippers/sbrc.html debra.canale@roadway.com 330-384-9000 x5396

  2. THE INTERNET / WWW • Still the world’s fastest growing human community. 407 million online; 700 million by 2005. (Newest prediction by an Internet guru -- 1 billion within two years!!) • More than 4 billion web pages (NEC Research).

  3. FINDING STUFF ONTHE WEB • The first step is understanding the the difference between Internet PROVIDERS, BROWSERS and SEARCH ENGINES.

  4. INTERNET SERVICE PROVIDERS (ISPs) • To access the Internet, you need an Internet provider. • National providers such as IBM GlobalNet or AT&T • Local providers • Service providers such as AOL or Compuserve • Cable access (Roadrunner) • T1, DSL lines; ISDN lines….and more

  5. INTERNET BROWSERS • To use and see the Web, you need Web browser software. This software is installed on your own personal computer. • The browser software interprets the HTML and allows you to see the document or page. • Netscape and Internet Explorer have 95% of the market.

  6. The browser is the gray frame that goes around the web page.

  7. INTERNET BROWSERS • Browser options allow users to: • maneuver between web pages • reload badly transmitted pages or images • print pages; save/look at pages “offline” • “find” specific words on a page • copy/save/store text and images (see last 4 slides) • set bookmarks • For more info on browsers, see http://ce.fis.utoronto.ca/tig/Demo/

  8. Use the Internet Options box under “TOOLS” on the toolbar to set your browser the way you want it.

  9. WWW SEARCH ENGINES • Robots, crawlers, and spiders search and index WWW pages and create a proprietary database or index of them. • Resulting database can be searched using the database “search engine” by specifying a series of terms or topics. • Search options available such as Boolean, field searching, proximity operators, nesting, truncation and more. (See SEARCH ENGINE COMPARISON MATRIX on previous web page)

  10. At the BUSINESS RESOURCE CENTER, click on SEARCH ENGINES for access to Google, Fastsearch, Northern Light, etc. www.roadway.com/shippers/sbrc.html

  11. ADVANCED SEARCH OPTIONS:BOOLEAN Boolean searching allows word and phrase combination searches using AND, OR and NOT • The word AND between two terms or phrases ensures that both are present in the resulting documents. For example, the search logistics and trucking will find those documents or pages which contain both terms.

  12. trucking logistics logistics and trucking (limited # of hits)

  13. BOOLEAN (cont.) • The word OR between two terms or phrases ensures that at least one of them is present in the resulting documents. For example, the search logistics or trucking would find those documents or pages that contain either of the terms.

  14. trucking logistics logistics or trucking (large # of hits)

  15. Many Search Engine Defaults put an “or” between terms This is why you get so many false hits! express roadway Roadway Express becomes roadway or express PAGES RETURNED THAT SAY: (I fell down in the roadway) (Please express mail the letter to me) (I want to express how I feel about the dead dog in the roadway) (roadway express)

  16. ADVANCED SEARCH OPTIONS • Solution: PHRASE SEARCHING allows the searcher to specify that terms must appear together as a phrase in the Web document. In most search engines, phrases are indicated by double quotation marks. Examples: “sales force automation”, “export company profiles”, or “myrtle beach golf”.

  17. BOOLEAN(cont.) • The Boolean “NOT” is used to exclude words or phrases from a search. For example, the search dolphins AND NOT football would locate those documents or pages that contain the word “dolphins” but not the word “football,” eliminating pages about the Miami Dolphins football team. football dolphins

  18. ADVANCED SEARCH OPTIONS (cont.) • FIELD SEARCHING (most important) restricts searches to certain portions of documents or pages, such as the title of the Web site, or words in URL only. In Altavista and Infoseek, the keyword (title, URL, link, etc..) should be in lower-case, and be immediately followed by a colon and the search term(s). ALTAVISTA

  19. ADVANCED SEARCH OPTIONS (cont.) • TITLE SEARCHES: On Northern Light, Google, Hotbot or FastSearch, title searches can be specified using an assigned line, or a pull-down menu to restrict the search to certain portions of documents or pages

  20. Northern Light TITLE SEARCH

  21. FastSearch TITLE SEARCH

  22. Google TITLE SEARCH

  23. Hotbot TITLE SEARCH

  24. ADVANCED SEARCH OPTIONS (cont.) • TRUNCATION operators allow searching for groups of words with a similar pattern. For example, at the end of the word “audit” a truncation operator would find “audits” “auditing” “auditor” “audited” etc.. Altavista’s truncation operator is an asterisk (*). Other search engines may use $ or !

  25. TRUNCATION, cont. • In Altavista, the truncation operator will replace a maximum of 5 letters in place of the asterisk (*). Altavista requires that you specify at least three letters in front of the *notation. Also, the wildcard matches only lower-case characters, (not capital letters or digits)

  26. ADVANCED SEARCH OPTIONS (cont.) • PROXIMITY (nearness) operators allow searchers to specify that search terms be near others, within a certain number. “business use” near yachts “market share” near “kodak” Altavista finds words within 10 of another; SNAP (NBCi) within 25 words, and Web Crawler allows you to specify the number.

  27. META and NEWS SEARCH ENGINES • Meta search sites provide access to many search engines at once. They can be searched simultaneously, or the site can be used as an access point for the individual search engines.

  28. Profusion METASEARCH ENGINE

  29. SEARCH TERMS international shipping (default OR search) international and shipping (AND search) “international shipping” (phrase search) title:“international shipping” (field search) title:“international shipping” and mexico title:(“international shipping” and mexico) (nested search) HITS 2,279,094 8346 2221 1181 340 58 ALTAVISTA SEARCH(narrowed)

  30. SEARCH TIPS MOST IMPORTANT • Identify exactly what it is that you’re looking for. The Web can’t guess that when you typed “film industry,” you were really looking for “market share numbers and growth potential for Fuji Corporation.”

  31. COPYING TEXT • Highlight the text that you want to copy. • Press the “CONTROL” and then the “C” key on your keyboard to copy the text to memory. (or use the EDIT menu, copy option) • Open your word processing program (Word, WordPerfect, etc.) or PowerPoint. • Press the “CONTROL” and then the “V” key on your keyboard to paste the text to the page. (or use the EDIT menu, paste option; or click on your right mouse button, press “paste”)

  32. COPYING IMAGES • Put your cursor on the image you want to copy. • Click on your right mouse button. • Click on “COPY” option. (you can also SAVE the image to a file) • Open your word processing program (Word, WordPerfect, etc.) or PowerPoint. • Press the “CONTROL” and then the “V” key on your keyboard to paste the text to the page. (or use the EDIT menu; or click on your right mouse button to paste the image)

  33. COPYING WHOLE WEB PAGES (SCREEN SHOTS) • Center the web page the way you want it to look on your presentation. • Click on the “Print Screen” key on your keyboard. • Open your word processing program (Word, WordPerfect, etc.) or PowerPoint. • Press the “CONTROL” and then the “V” key on your keyboard to paste the web page into your document. (or use the EDIT menu; or click on your right mouse button to paste the image of the web page)

  34. SAVING/INSERTING IMAGES • Put your cursor on the image you want to copy. • Click on your right mouse button. • Click on “SAVE IMAGE AS” option, and save the image to a file folder of your choice. • Open your word processing program (Word, WordPerfect, etc.) or PowerPoint. • Click on the “Insert” toolbar option, and then the “Picture, From File” option. Locate the image in the file where you saved it, highlight the file, and click “OK”.

  35. “CROPPING” IMAGES • Click on the image • Use the “Crop” button on your “Picture Toolbar” to trim the image to the desired shape • Use this cropper to isolate graphs, charts, etc. from a web or PDF page for use in presentations or reports. Cropper Tool

  36. SEARCH ENGINE COMPARISON MATRIX • Return to the Search Engine page of the Business Resource Center for access to a one-page Quick Reference comparing the Advance Search features of six popular search engines. • OR, go directly to this URL: http://www.roadway.com/elements/pdfs/search_matrix.pdf

  37. THE END

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