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Norikhti Faqriah bt Azime (2008319497) Nur Jihan Mohd Fadzil (20094 25582)

E-advertisement for UiTM students: Post-It on the Wall. Norikhti Faqriah bt Azime (2008319497) Nur Jihan Mohd Fadzil (20094 25582). www.23hours.com. Introduction.

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Norikhti Faqriah bt Azime (2008319497) Nur Jihan Mohd Fadzil (20094 25582)

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  1. E-advertisement for UiTM students: Post-It on the Wall Norikhti Faqriah bt Azime (2008319497) Nur Jihan Mohd Fadzil (2009425582) www.23hours.com

  2. Introduction Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. It is an attempt to disseminate information in order to affect buyer-seller transactions. E-advertisement is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. The development of computer technologies has changed the traditional ways of advertising. With the rapid advancement in the computer industry, many companies have made the Internet as part of their advertising media mix to take advantage of the online technologies. 2

  3. Problem/Opportunity • The existing UiTM student portal is only cater for announcement made by the university to the students in terms of academic matters, job vacancy advertisements and student registration. • Normally, it can be seen that students just advertise their services by post it on the wall either at the bus stop, faculty or at the hostels. • At present, there is no centralized platform available for e-advertisement among UiTM students. • It is undeniably that wall advertising is something norm and acceptable in our community. However, it can result in lack of awareness among customers and loss of business opportunity since the advertisements can only be captured by those who passed by the advertising area. • Limited reach since the target customers might not stay in the campus and always on the move. • Innovation is very crucial for us to be competitive advantage in any business that we do and with the emerging technology, everything can be done via online. 3

  4. Objective To provide an electronic infrastructure for conducting mostly C2C business primarily for UiTM main campus students. Technology replaces the traditional way of wall advertising which is commonly done by the advertisers. Mission To become the pioneer in the e-advertisement service for UiTM main campus students in Shah Alam. Vision To be rated as a "five star" website by consistently providing the most updated information and outstanding service that creates an extraordinary advertising experience. 4

  5. Proposed IT Solution • Education • Consultation based on subjects • Thesis proofreading • Statistical analysis for thesis • Sell or to “let go” used books • Travelling & holidays • Air fare • Bus ticket • Train ticket • Lodging/transportation • Rent car • Rent house • Rent room • Need help? • Computer repair/ maintenance • Prepaid reload via online 

  6. Main target pool of skill sets • Education • Subjects consultation- Based on customer’s demand & the tutors must possess minimum criteria to participate e.g. CGPA with 3.5 and above • Thesis proofreading-TESL students (Academy of Language Studies, UiTM) • Statistical analysis for thesis (Statistics students-Faculty of Computer & Mathematical Sciences (FCMS)) • Computer repair/maintenance- FCMS students and UiTM Engineering students 6

  7. Business Model

  8. Value Proposition • Advertisers • Broad reach • People can be reached at any time • Wider target market segmentation • Users • Hassle-free experience • Just a click of a button away from you • Convenience • Enable students to search for the information 24/7, from almost any location 8

  9. Revenue Model • Cost Per Click • It is a form of Internet advertising where the advertisers pay the hosts only if their ad is clicked. • Subscription fee • Monthly fees charged to the registered advertisers at RM10 per month. 9

  10. Competitive Environment Manual advertisement from brochure, leaflets and verbal advertisements. The original methods of wall post at bus stops, taxi stands, notice boards, and 7 Eleven. Manual Advertisement Wall Advertising Post-It on the wall 10

  11. Market Opportunity Current target users: UiTM main campus students in Shah Alam Target advertisers: UiTM main campus students & other advertisers who stay nearby Shah Alam Future target users: Other students who stay in Shah Alam 11

  12. Competitive Advantages Focus on green technology Fast & Immediate feedback Easy & user friendly to post to the web Competitive Advantage 12

  13. Marketing Strategy Create brand awareness through UiTM Student Portal To advertise in the Google AdWords To leverage on the social networks 13

  14. Organizational Development / Management Team • 5 years experience in Telecommunications. • -MBA (UiTM), major in Marketing • BBA (International Business, UiTM) • 5 years experience in Banking. • MBA (UiTM), major in Finance • BSc. (Data Communication & Networking) Post It On the Wall Managing Director 1 Managing Director 2 IT personnel -web developer & maintenance Marketing Personnel 14 Future plans

  15. Thank you 15

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