1 / 8

Michael Porter

Michael Porter. “The company without a strategy is willing to try anything.” Porter created 4 generic strategies that every company should choose from when starting a business or creating a business strategy. Porter’s Competitive Strategies. Broad. Market Scope. Narrow. Broad or Narrow?.

margaretdaniel
Download Presentation

Michael Porter

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Michael Porter “The company without a strategy is willing to try anything.” • Porter created 4 generic strategies that every company should choose from when starting a business or creating a business strategy.

  2. Porter’s Competitive Strategies Broad Market Scope Narrow

  3. Broad or Narrow? • Managers must ask, “How broad or narrow is our target market?” • This determines who your strategy will cater to.

  4. Porter’s Competitive Strategies Broad Market Scope Narrow

  5. Porter’s Competitive Strategies Broad Market Scope Narrow Source of Competitive Advantage

  6. Competitive Advantage • Managers must ask, “How will we separate ourselves from the competition?” • Porter says that the 2 choices are having the lowest prices or having a uniqueness.

  7. Porter’s Competitive Strategies Broad Differentiation strategy Cost leadership strategy Market Scope Focused Differentiation Strategy Focused low cost strategy Narrow Low price Uniqueness Source of Competitive Advantage

  8. Porter’s Competitive Strategies Broad Market Scope STICHES Narrow Low price Uniqueness Source of Competitive Advantage

More Related