In Marketing Speak..."Where's The Beef?"... Is "Where's the

1. In Marketing Speak..."Where's The Beef?"... Is "Where's the Problem?" Aisle Rocket Studios... Each of the 3 Words expresses the WHY of ARS.... Its in the shopping aisle, it's the rocket process of getting the shopper's "Yes, I'll Buy It!, and the creative journey in getting ARS's "WHY we help clients, through the HOW we do it, to the WHAT we achieve for clients" = "YES, I'll Buy It!Kashif, I LIKE this post!  It's all about... WHY are we all here in the think tank to solve a client's new Issue, Need, Dissatisfaction... or Problem? I am a Vintage sole in the Ad World, and actually was brainstorming creative stuff when "Where's The Beef?" debuted.  A stimulating statement... very provocative and maybe begs a larger question than just the size of the burger? Maybe "Where's The Beef? Is a prophetic question?  Like, what's really missing here?  This is where Kashif nails the issue perceptively of "Where do you begin a new ad campaign for a client?"  Every solution has to start with a problem, and precisely defining the problem is like "Finding the Beef". I have spent years on this simple little proposition of "Explicit Problem Recognition" as the "Beef Between the Buns".  It's pretty difficult to solve something that may lack adequate definition.  This little problem became very illuminated for me when I discovered the Huthwaite SPIN selling methodology about 20 years ago.Mostsellers and marketers start a campaign or sales pitch with new creative ideas based upon "Implied" understanding of the "Problem".  This is the "Thin" process of mainly guessing or intuitive thought to define a problem so as to bring forth a solution(s). One gets a lot of ineffective false-starts though and off-the-mark solution ideas, if the need or problem is not defined well to begin with. There is a big step that SPIN embraces and what Kashif sees clearly.  "Drill into the Problem Zone" first before trying for the solution(s). Kick the problem around a lot, measure it, discover the different negative implications if the right solution is not applied.  "Find the Beef“!If I can put a conclusion on this response to Kashif's thoughts, it is: "Don't start eating the hamburger", until you "Find the Beef"!  Defining the problem clearly is always the gateway to see solutions.

2. Aisle Rocket Studios... Each of the 3 Words expresses the WHY of ARS.... It’s in the shopping aisle, it's the rocket process of getting the shopper's "Yes, I'll Buy It!, and the creative journey in getting ARS's "WHY we help clients, through the HOW we do it, to the WHAT we achieve for clients" = "YES, I'll Buy It! Kashif, I LIKE this post!  It's all about... WHY are we all here in the think tank to solve a client's new Issue, Need, Dissatisfaction... or Problem? I am a Vintage sole in the Ad World, and actually was brainstorming creative stuff when "Where's The Beef?" debuted.  A stimulating statement... very provocative and maybe begs a larger question than just the size of the burger? Maybe "Where's The Beef? Is a prophetic question?  Like, what's really missing here?  This is where Kashif nails the issue perceptively of "Where do you begin a new ad campaign for a client?"  Every solution has to start with a problem, and precisely defining the problem is like "Finding the Beef". I have spent years on this simple little proposition of "Explicit Problem Recognition" as the "Beef Between the Buns".  It’s pretty difficult to solve something that may lack adequate definition.  This little problem became very illuminated for me when I discovered the Huthwaite SPIN selling methodology about 20 years ago. Most sellers and marketers start a campaign or sales pitch with new creative ideas based upon "Implied" understanding of the "Problem".  This is the "Thin" process of mainly guessing or intuitive thought to define a problem so as to bring forth a solution(s). One gets a lot of ineffective false-starts though and off-the-mark solution ideas, if the need or problem is not defined well to begin with. There is a big step that SPIN embraces and what Kashif sees clearly.  "Drill into the Problem Zone" first before trying for the solution(s). Kick the problem around a lot, measure it, discover the different negative implications if the right solution is not applied.  "Find the Beef"! If I can put a conclusion on this response to Kashif's thoughts, it is: "Don't start eating the hamburger", until you "Find the Beef"!  Defining the problem clearly is always the gateway to see solutions.    To know more about Chas Dushek ,Marge Dushek and  Charles Dushek please visit here : – https://charlesjdushek.wordpress.com/