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Quality Assurance - the key to UK Market Access

Explore the key factors influencing UK market access for exotic produce, including market size, consumer demands, legislation impact, and organic production requirements. Analyze trends, retail concentration, consumer desires, and social changes shaping market dynamics. Understand the importance of quality assurance standards and strategies for entering the UK market successfully. Stay informed about the latest developments to navigate challenges and leverage opportunities in the industry.

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Quality Assurance - the key to UK Market Access

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  1. SENA-UK 3er Simposio Internacional, Armenia, Colombia Quality Assurance - the key to UK Market Access Dr A P Legge

  2. Contents The areas to be covered include: • The size of the U.K. market for tropical products • Retail concentration in the U.K. market • Social changes in U.K. market / consumer demands • The Impact of Changes in Legislation • The “New” standards ISO 9000, ISO14000, SA 8000, EUREP • Organic Production - requirements and future market • Stategies for accessing for the U.K. market • Conclusions

  3. The Size of the Market for Exotic Products Mainstream Exotics - TNS Superpanel figures (year ending April 2000 % change year on year.) Product Sales $ Value % Change Yr on Yr Kiwi 37.20 -3Mango 18.53 +33Papya 3.95 +48Other “exotic” 1.53 +5 As an example, Sainsbury list 32 different lines of exotic fruit and 42 different lines of exotic vegetables.

  4. Examples of exotic lines These lines are usually seen as airfreighted to the U.K. MaracuyaMangoPapyaPassion FruitPitahayaPomegranatePhysalisRambutanStrawberriesSugar Snap PeaTamarillo AsparagusBaby PineappleBaby PitahayaBaby SweetcornCarambolaHarricot BeansGraadillaGingerLimesLycheeMangosteen

  5. Ripe and Ready Retail Display

  6. Crops exported to the E.U. from this Region

  7. Trends The UK Fresh Fruit and Vegetable Market is valued at $8.61 billion Trends • Towards Fresh Fruits • Speciality produce is a fast growing sector • Market driven by convenience and health, e.g. increased sales of pre-packed salads. Seedless grapes, and “easy-peeler” citrus, whilst bananas became the UK’s best selling fruit in 1996 • Organic produce is making an impact The market will experience growth of 12.3% from the end of 1998 to reach $10.04 billion by the end of 2001. (source:keynotes 04.07.2000)

  8. Supermarket Display

  9. The concentration of trade in the UK The major retailers - the supermarkets - Asda Safeway Sainsbury Somerfield Tesco Waitrose account for more than 80% of all fresh produce sold in the UK. As a policy, they prefer to sell their produce as “own-label”.

  10. Tropical Fruits - Sales by Outlet - year ending 08-00

  11. Consumer Desires For the UK consumer. The four most important attributes in product choice are:- 1- Brand Name / Reputation 2- Product Quality 3- Price 4- Guarantee

  12. Social Change Social Change in the UK will influence the future market place, with a trend towards convenience foods, take-away meals and consumption of food outside the home. Since households are shrinking, both partners are often working and need to save effort wherever possible - they are “time-poor / resource-rich”.

  13. Consumer Interests Apart from price, consumers are interested in:- Food Safety and related issues GMO-free Organic Pesticide “free” Fair Trade Information Other Issues Health Pre-prepared Convenience Value for money Home delivery By implication the consumer desires us to use bio-methods of control

  14. Biological Control

  15. Biological Control

  16. Legislation UK and European consumers attitudes have been affected by food “scares” over the past ten years including such diverse causes as listeria, salmonella, E.coli 0.157, pesticide residues, G.M.O.’s, B.S.E. and in parallel, reports of exploitation of child labour and environmental damage.

  17. Use of MeBr being outlawed

  18. Pesticides The E.U. has been harmonising MRL’s to meet the needs of safety of consumers. This work has been in 2 areas:- harmonising E.U. MRL’Sreviewing member country “Approvals” to achieve an E.U.-wide list. As with all products grown in the E.U. all imports from non-member countries must comply with this regulatory development. This work has the implication of severe disruption to the flow of imports from the tropics, with its first serious impacts in 1999, with the post-harvest fungicides used on many tropical products being set at the “limit of determination” (LOD).

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