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Strategic Communications

This presentation explores the importance of housing in communities, addressing factors like stability, affordability, quality, and proximity to work and education. It emphasizes the impact of housing on income, health, safety, and overall economic security, highlighting the role of neighborhoods in shaping residents' well-being. The goal is to shape the housing conversation and convince people of its significance. It discusses leveraging communication tools effectively and measuring impact to ensure effective messaging.

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Strategic Communications

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Presentation Transcript

  1. Strategic Communications Lionel Foster

  2. METRO Communications

  3. Today’s Presentation • Who we are

  4. Today’s Presentation • Who we are • Positioning Urban and METRO

  5. Today’s Presentation • Who we are • Positioning Urban and METRO • Measuring impact

  6. Today’s Presentation • Who we are • Positioning Urban and METRO • Measuring impact • Communication goals

  7. Who is METRO exactly?

  8. Who is METRO exactly?

  9. I think what we’re saying is … Stable Housing

  10. I think what we’re saying is … Stable Housing Housing Markets

  11. I think what we’re saying is … Stable Housing Housing Markets Neighborhoods and Communities

  12. I think what we’re saying is … Stable Housing Housing Markets Neighborhoods and Communities Data

  13. I think what we’re saying is … Stable Housing Housing Markets Housing Neighborhoods and Communities Data

  14. Why housing matters

  15. Why housing matters Housing

  16. Why housing matters Household makeup Housing

  17. Why housing matters Household makeup Quality Housing

  18. Why housing matters Household makeup Quality Housing Affordability

  19. Why housing matters Household makeup Quality Housing Affordability Size

  20. Why housing matters Household makeup Quality Housing Affordability Size Proximity to

  21. Why housing matters Household makeup Quality Housing Affordability Size Proximity to work

  22. Why housing matters Household makeup Quality Housing Affordability Size Proximity to work, education

  23. Why housing matters Income Household makeup Quality Housing Affordability Size Proximity to work, education, play

  24. Why housing matters Income Household makeup Health Quality Housing Affordability Size Proximity to work, education, play

  25. Why housing matters Income Household makeup Health Quality Safety Housing Affordability Size Proximity to work, education, play

  26. Why housing matters Income Household makeup Health Quality Safety Housing Affordability Economic security Size Proximity to work, education, play

  27. Why housing matters Income Household makeup Health Quality Safety Housing Affordability Economic security Neighborhood quality Size Proximity to work, education, play

  28. Why housing matters Income Household makeup Health Quality Safety Housing Affordability Economic security Neighborhood quality Size Education Proximity to work, education, play

  29. Why housing matters Income Household makeup Health Quality Safety Housing Affordability Economic security Neighborhood quality Size Education Proximity to work, education, play Happiness

  30. How are people talking about housing?

  31. So let’s help shape the housing conversation.

  32. Our goal: Convince people that, if they’re serious about answering any of the following questions …

  33. How do we get there?

  34. COMM’s Role

  35. Quality Research

  36. Quality Research + Quality Engagement

  37. Quality Research + Quality Engagement = Impact

  38. The report’s done. Now how do we promote it?

  39. 2014 Goals Media Newsletter Metro web pages Web features Projects Google search results

  40. Questions you have?

  41. Guiding Questions • Who are you?

  42. Guiding Questions • Who are you? • Why should people listen to you?

  43. Guiding Questions • Who are you? • Why should people listen to you? • What communications tools do you have?

  44. Guiding Questions • Who are you? • Why should people listen to you? • What communications tools do you have? • Are you leveraging every opportunity to spread your message?

  45. Guiding Questions • Who are you? • Why should people listen to you? • What communications tools do you have? • Are you leveraging every opportunity to spread your message? • How will you measure whether or not you’re communicating effectively?

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