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Scope of e-commerce - Introduction to EC Course

Scope of e-commerce - Introduction to EC Course. Learning objectives. What is e-commerce? What are the e-challenges? What are the strategies for e-commerce?. Learning objectives. What is e-commerce? What are the e-challenges? What are the strategies for e-commerce?. E-commerce definition.

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Scope of e-commerce - Introduction to EC Course

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  1. Scope of e-commerce- Introduction to EC Course

  2. Learning objectives • What is e-commerce? • What are the e-challenges? • What are the strategies for e-commerce?

  3. Learning objectives • What is e-commerce? • What are the e-challenges? • What are the strategies for e-commerce?

  4. E-commerce definition Technology-enabled transactions and technology-mediated exchanges of digitized information between parties (individuals or organizations) as well as the electronically based intra-organizational or inter-organizational activities that facilitate such exchanges

  5. E-commerce definition Scope of e-commerce: • Exchange of digitized information • Technology-enabled transactions • Technology-mediated relationships • Intra- & inter-organizational activities

  6. E-commerce definition • Business originating from . . . • Consumers • Business • B2B • C2B • Business • And selling to . . . • B2C • P2P • Consumers

  7. E-commerce categories • Business originating from . . . • Consumers • Business • Publishers order paper supplies from paper companies • Amazon orders from publishers • Consumers aggregate to bulk purchase from Amazon • Business • And selling to . . . • Consumers buy thousands of Harry Potter books from Amazon • Consumers resell copies on eBay • Consumers Single chain (or converging categories) of e-commerce

  8. E-commerce definition

  9. E-commerce definition

  10. Learning objectives • What is e-commerce? • What are the e-challenges? • What are the strategies for e-commerce?

  11. Role of e-commerce managers Strategic Management Finance Marketing Entrepreneurship Accounting Operationsand Logistics Technology New Media

  12. Role of e-commerce managers Set Vision Establish Goals Formulate Strategy Drive Implementation Be Accountablefor Performance

  13. Role of e-commerce managers Vision: higher-order societal effects Goals: performance targets that are measurable and in line with the company’s strategy & business life cycle (process vs outcome) Strategy: tradeoffs Implementation: technology & media knowledge Accountability: performance & results

  14. E-commerce challenges Understanding customer evolution • Invest ahead of customer needs Charting changing technology • Match technology choices to consumer tastes Weathering the storm • Reassure stakeholders with clear vision, sensible business model, and profitable venture Integrating offline & online activities • Align offline & online business activities, esp. advertising, branding, retail & online store design, service, warranties, returns (customer-facing activities) Identifying key levers of competitive advantage • Reallocate resources as competitive advantage levers evolve Expanding globally • Deal with complex internationalization issues

  15. Learning objectives • What is e-commerce? • What are the e-challenges? • What are the strategies for e-commerce?

  16. E-commerce strategies Mission Objectives External Analysis Internal (Company) Analysis Strategy Formulation • Corporate • Business Unit • Functional • Operating Implementation Control andMonitoring Classical Strategic Planning

  17. E-commerce strategies Sense and respond • Experimenting with intuitive, actionable, easy to implement ideas • Proactively soliciting feedback from customers

  18. Simple rules

  19. E-commerce strategies Position approach Where should we be? Resources approach What should we be? Simple rules approach How to get there?

  20. E-commerce strategies

  21. E-commerce strategies E-commerce strategy formulation process • Framing the Market Opportunity • Business • Model • Customer • Interface • MarketCommunicationand Branding • Implementation • Metrics

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