1 / 23

Mastering E-Commerce Strategies: Challenges, Opportunities & Implementation

This course delves into the world of e-commerce, covering topics such as defining e-commerce, understanding challenges, exploring strategies, and the role of e-commerce managers. Learn about different e-commerce categories, the role of technology, and the process of formulating and implementing effective e-commerce strategies. Gain insights on how to navigate customer evolution, leverage competitive advantages, and expand globally in the digital marketplace. The course also touches on classical strategic planning techniques and simple rules to guide your e-commerce endeavors.

margaretrachel
Download Presentation

Mastering E-Commerce Strategies: Challenges, Opportunities & Implementation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Scope of e-commerce- Introduction to EC Course

  2. Learning objectives • What is e-commerce? • What are the e-challenges? • What are the strategies for e-commerce?

  3. Learning objectives • What is e-commerce? • What are the e-challenges? • What are the strategies for e-commerce?

  4. E-commerce definition Technology-enabled transactions and technology-mediated exchanges of digitized information between parties (individuals or organizations) as well as the electronically based intra-organizational or inter-organizational activities that facilitate such exchanges

  5. E-commerce definition Scope of e-commerce: • Exchange of digitized information • Technology-enabled transactions • Technology-mediated relationships • Intra- & inter-organizational activities

  6. E-commerce definition • Business originating from . . . • Consumers • Business • B2B • C2B • Business • And selling to . . . • B2C • P2P • Consumers

  7. E-commerce categories • Business originating from . . . • Consumers • Business • Publishers order paper supplies from paper companies • Amazon orders from publishers • Consumers aggregate to bulk purchase from Amazon • Business • And selling to . . . • Consumers buy thousands of Harry Potter books from Amazon • Consumers resell copies on eBay • Consumers Single chain (or converging categories) of e-commerce

  8. E-commerce definition

  9. E-commerce definition

  10. Learning objectives • What is e-commerce? • What are the e-challenges? • What are the strategies for e-commerce?

  11. Role of e-commerce managers Strategic Management Finance Marketing Entrepreneurship Accounting Operationsand Logistics Technology New Media

  12. Role of e-commerce managers Set Vision Establish Goals Formulate Strategy Drive Implementation Be Accountablefor Performance

  13. Role of e-commerce managers Vision: higher-order societal effects Goals: performance targets that are measurable and in line with the company’s strategy & business life cycle (process vs outcome) Strategy: tradeoffs Implementation: technology & media knowledge Accountability: performance & results

  14. E-commerce challenges Understanding customer evolution • Invest ahead of customer needs Charting changing technology • Match technology choices to consumer tastes Weathering the storm • Reassure stakeholders with clear vision, sensible business model, and profitable venture Integrating offline & online activities • Align offline & online business activities, esp. advertising, branding, retail & online store design, service, warranties, returns (customer-facing activities) Identifying key levers of competitive advantage • Reallocate resources as competitive advantage levers evolve Expanding globally • Deal with complex internationalization issues

  15. Learning objectives • What is e-commerce? • What are the e-challenges? • What are the strategies for e-commerce?

  16. E-commerce strategies Mission Objectives External Analysis Internal (Company) Analysis Strategy Formulation • Corporate • Business Unit • Functional • Operating Implementation Control andMonitoring Classical Strategic Planning

  17. E-commerce strategies Sense and respond • Experimenting with intuitive, actionable, easy to implement ideas • Proactively soliciting feedback from customers

  18. Simple rules

  19. E-commerce strategies Position approach Where should we be? Resources approach What should we be? Simple rules approach How to get there?

  20. E-commerce strategies

  21. E-commerce strategies E-commerce strategy formulation process • Framing the Market Opportunity • Business • Model • Customer • Interface • MarketCommunicationand Branding • Implementation • Metrics

More Related