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Memory. The ‘three threes’ types, processes and stages. What is memory?. Process by which we recollect prior experiences, information and skills learned in the past Flashbulb memory Important events remembered in great detail Evokes powerful feelings Special accomplishments
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Memory The ‘three threes’ types, processes and stages
What is memory? • Process by which we recollect prior experiences, information and skills learned in the past • Flashbulb memory • Important events remembered in great detail • Evokes powerful feelings • Special accomplishments • Very positive or very negative in nature
Three kinds of Memory • Episodic • Autobiographical • Specific event • Semantic • General knowledge • Do not remember when we acquire this info • Implicit • Skills & procedures
Three processes of memory • Encoding • Translation of information into a form in which it can be stored • Storage • Maintenance of stored memories • Retrieval • Locating stored information & returning it to conscious thought
Encoding • Visual • Memories as a picture or image • Acoustic • Auditory memory • Memories as a sequence of sounds • Semantic “relating to meaning” • Represents information in terms of meaning • Mnemonic devices (acronyms)
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Storage • Maintenance rehearsal • Repeating info • Poor method because it has no meaning • Elaborative rehearsal • Make info meaningful by relating it to other knowledge • Organizational systems (groups & classes) • Increase in size & subgroups as we age • Sometimes we misfile by name
Retrieval • Context dependent memories • Experience encoded • Dependent on place where encoded & stored • State dependent memories • Mood encoded • Memories that are better retrieved from a similar emotional state • Tip of the tongue phenomena • Retrieval of info based on semantic/acoustic cues • Organize memories by labels