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International Technical Sales Management Tricycle Development Project

International Technical Sales Management Tricycle Development Project. International Project Week – Hochschule Aschaffenburg, 5 – 9 April 2014 Jorma Nevaranta Dean School of Technology, Seinäjoki University of Applied Sciences, Finland.

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International Technical Sales Management Tricycle Development Project

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  1. International Technical Sales Management Tricycle Development Project International Project Week – HochschuleAschaffenburg, 5– 9 April 2014 Jorma Nevaranta Dean School of Technology, Seinäjoki University of Applied Sciences, Finland

  2. What the tricycle development project includes • Selection of target customer group and the trike concept • Adults, juniors or children? • Basic design and preliminary technical specification • Marketing and sales analysis – Germany http://www.ziv-zweirad.de/public/european-bicycle-market-industry-profile-edition-2013.pdf • Total annual sales volumes in the market • Customer price levels • Competitors in the market http://www.vanraam.co.uk/electric-trike-tricycle-with-pedal-support-for-adults/cnt/page/82 • Own, national sales network • Target cost calculations of the product • Annual sales volume estimates for coming years • Product design • Product legislation in Germany • Detail design of the tricycle • Technical specification of the product: Bill of materials (BOM), technical drawings • Prototypes • Test plan • Production planning • Make or buy analysis of the components • Suppliers, component costs • Investments in production – own plant and suppliers • Sales promotion and service material • Sales brochures • Price lists (basic + accessories / additional equipment) • Spare-part and service manuals • Project profitability calculations • Final production cost calculations • Final margins in the sales network • Project payback-time

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