1 / 26

CASE STUDY Recruitment

CASE STUDY Recruitment. Job vacancy: OLAY General Marketing Manager Role: HR manager Plan: （recruiting channel） A: Elle, Vivi, Bazaar Fashion Magazine Advertising B: Website Recruitment Adz.

marianne-mercier
Download Presentation

CASE STUDY Recruitment

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CASE STUDYRecruitment

  2. Job vacancy: • OLAY General Marketing Manager • Role: • HR manager • Plan:（recruiting channel） • A: Elle, Vivi, Bazaar Fashion Magazine Advertising • B: Website Recruitment Adz

  3. Q1: Which plan is a better choice?step1: job analysis, job description, job specification

  4. Job analysis & job description(what is his major job?)Directing marketing staffPlanning, organizing marketing jobCoordinating, communicating with different departmentOverall vision of company marketing performanceDealing with female/male cosmetic prodocts

  5. Job specification & RequirementExperience & conceptual competenceMarketing related speciality(marketing analysis, marketing research)Good socializaiton, easy-goingQuick-mindedAbility to make decision under pressureStrong commitmentExtra requirement: Fluent English Age:30-40 Line of work Gender...

  6. Q1: Which plan is a better choicestep2: Advantage & disadvantage of Plan A & B

  7. Plan A:Fashion Magazine AdzAdvantage:Fixed target reader(easy to find professinal)Dual promotion(Adz for products and job, potential consumer)Easily attracting professional experts in cosmeticsTime saving(smaller channel)Press on competitor(New leader recruiting means new marketing stagety, new products development, new concept etc.)

  8. Plan A:Fashion Magazine AdzDisdvantage:High costEasy be ignoredLimitation of reader(female mostly)Future stategy and development revelation

  9. Plan B:Website Recruitment AdzAdvantage:Cost savingWide range of readerQuickest way of delivering informationWide publicityFlexible and active in advertising design(make chance, flash etc.)Direct,common, acceptable

  10. Plan B:Website Recruitment AdzDisdvantage:Time consumingHard work to select excellent candidatesNot so reliableNot so formalNot a good channel for recuriting high positon(website job hunting mostly for graduates)

  11. Q1: Which plan is a better choice ?step3:Choice & Reason Plan A: small channel for professional Plan B: wide range for various kinds (in detail -omited) Plan A

  12. Q2:Which one is better for the job?

  13. Supposing you choose plan B, altogether you have received 1500 resumes.After hard work of selecting, finally you have got 2 candidates for formal interview.

  14. Candidates FileA: Male, 32 years old,Doctor of Economy,Research direction: marketing 2 years experience of leather marketingB: Female, 33 years old, High school education background,7 years of marketing, 8 years of cosmetics products

  15. Ad-disadvantage comparisonSkill Test Designing Performance evaluation Decision making

  16. End

More Related