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Writing Routine and Positive Messages. Analyze Situation. Revise. Adapt to the Audience. Gather Information. Produce. Select Medium. Proofread. Compose the Message. Get Organized. Distribute. Three-Step Writing Process. Planning. Writing. Completing. State Request.
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Writing Routine and Positive Messages Business Communication Today, 9e
Analyze Situation Revise Adapt to the Audience Gather Information Produce Select Medium Proofread Compose the Message Get Organized Distribute Three-Step Writing Process Planning Writing Completing Business Communication Today, 9e
State Request • Support Request • Close Message Routine Requests Business Communication Today, 9e
Use the Right Tone Assume Audience Compliance Use Specific Language State the Request Business Communication Today, 9e
Explain the Request Stress Reader Benefits Ask Questions Support the Request Business Communication Today, 9e
Specific Request Contact Information Appreciation and Goodwill Close the Message Three Important Elements Business Communication Today, 9e
Action and Information Recommendations Claims and Adjustments Types of Routine Requests Business Communication Today, 9e
State the Request More Shared Background Less Shared Background Support the Request Internal Audience External Audience Close the Request Less Formal More Formal Action and Information Business Communication Today, 9e
Recommendations • State the request • Support the request • Provide a résumé • Show appreciation • Provide instructions Business Communication Today, 9e
Problem Statement Details and Explanations Specific Actions or Solutions Claims and Adjustments Expect a Fair Adjustment Remain Positive Be Professional Document all Correspondence Business Communication Today, 9e
The Main Idea Details and Support A Courteous Close Routine Replies and Positive Messages Business Communication Today, 9e
Types of Routine Replies and Positive Messages • Requests for information or action • Claims and adjustment requests • Recommendations • Informative messages • Good-news announcements • Goodwill messages Business Communication Today, 9e
Requests for Action and Information Prompt Gracious Thorough Business Communication Today, 9e
Who Is at Fault? The Company The Customer A Third Party Claims and Requests for Adjustment Business Communication Today, 9e
Candidate’s Full Name Position or Objective Nature of the Relationship Why You Are Writing Relevant Facts or Evidence Comparison and Evaluation Recommendations Business Communication Today, 9e
Informative Messages Reminder Notices Policy Statements Upcoming Events Shipping and Returns New Procedures Sales Discounts Workplace Changes Company Developments Business Communication Today, 9e
Careful Wording Legal Advice Relevant Information Public Relations Good-News Announcements Direct Approach Employment Offers News Releases Business Communication Today, 9e
Pick Newsworthy Events • Focus on One Subject • Stress Important Ideas • Keep Statements Brief Effective News Releases Business Communication Today, 9e
Minimize Verbal Clutter • Focus on Specifics • Exercise Restraint • Follow Industry Practices Effective News Releases Business Communication Today, 9e
Congratulations Appreciation Condolences Fostering Goodwill Business Communication Today, 9e