1 / 13

CALS Green

CALS Green. Energy Conservation and Sustainability Initiative at the Cornell College of Agriculture and Life Sciences. Sticker Shock. Cornell uses the equivalent of .1% of NY state electricity College of Agriculture and Life Sciences is the largest college consumer of energy.

mariel
Download Presentation

CALS Green

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. CALS Green Energy Conservation and Sustainability Initiativeat the Cornell College of Agriculture and Life Sciences

  2. Sticker Shock • Cornell uses the equivalent of .1% of NY state electricity • College of Agriculture and Life Sciences is the largest college consumer of energy

  3. Motivating Behavioral Change Phases of Behavioral Change: Education Motivation Repetition

  4. Understanding AudiencePre-Pilot Construction Survey Highlights • 64% response rate • Consistent support for conservation and high levels of awareness • Opportunity: “It is not my responsibility to help Cornell reduce it’s energy use.” 85% disagreed or strongly disagreed • Challenge: “If I wanted to, I could reduce my energy use at work.”12% disagreed, 30% neutral, 45% agreed

  5. Sample Building Profile (Bradfield Hall)

  6. Partnerships • Institutional challenge: Time a scarce resource/competing demands

  7. Education • Social Networks; Facebook vs. Twitter • Leverage Internet to motivate personal change • Embedded Research Elements; several disciplines including behavioral science, environmental engineering, and computer science

  8. Repetition: Web/Individual Inter-action

  9. (Web partners: CMU, NSF, Google, Intel)

  10. Motivation: Friendly Competition • Participation in Stepgreen • Carbon reduction as measured by personal actions • Spot checks • Energy savings

  11. Higher Goals • Wine and Cheese • Saving the planet • High Visibility Maintained by: • Weekly updates on building competition communicated in publicly visible way • Video competition • Recognition for individuals who go above and beyond • Branding • Buy-in by central • Building awards – party for winners at end of year

More Related