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Multimedia Interactive Information Design Latin Dance/Music Studio

Lisa Hall 727.742.5830 E-mail Version 1.0 12/11/2006 Signature______________. Multimedia Interactive Information Design Latin Dance/Music Studio. Project Overview.

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Multimedia Interactive Information Design Latin Dance/Music Studio

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  1. Lisa Hall 727.742.5830 E-mail Version 1.0 12/11/2006 Signature______________ Multimedia Interactive Information DesignLatin Dance/Music Studio

  2. Project Overview • The Latin Dance/Music interactive multimedia project is being developed to enhance and profit the Latin Dance Studio. In addition to their on-site instructional classes, this project will add a web site, Informational Kiosks and an instructional DVD video to enrich the company.

  3. Goals • Latin Dance Instruction Company to provide enhancement to their business for the purpose of increasing profit.

  4. Overall Objectives • To utilize three (3) separate interactive medias to communicate, instruct, inform and entertain their clients. a) Implementation of a Web site b) Implementation of a Kiosk c) Implementation of a DVD instructional video.

  5. Objective #1Website Implementation • Basic Content: • Class Details • Locate dance studio b) Class schedule • Student photography taken in class - (resource needs to be identified to take photography) • Testimonials e) Store/Merchandise f) Local Latin Clubs/Events

  6. Objective #1 (continued) Website Implementation • Website Development: a) Functional Requirements • Secure domain name • Monies and resources will have to be identified to write and develop the website content

  7. Objective #1 (continued) Website Implementation b) Identify Content • Class Details • Salsa, Argentine Tango, Merengue, Cha Cha Cha and Bachata • Directions and Map to Studio • Structure of Classes • Beginner • Intermediate • Advanced • Class Schedule • Days and Times • Inventory of Merchandise to be sold • Testimonials • Photo Gallery • Class Photos by Class Type

  8. Objective #2DVD Instructional Video • Scope of DVD Implementation • One instructional video for each level of class; Beginner, Intermediate and Advanced • Resource for choreography of instruction • Resource for video editing • Set deadlines for completion of DVD

  9. Objective #3Implementation of Kiosk • Goal for Kiosk a) Kiosk implementation in local Mall(s) to entertain and inform about the Dance Studio

  10. Objective #3 (Continued) Implementation of Kiosk • Basic Content: a) Monitor with DVD player that will continuously play DVD Instructional Video b) Merchandise c) Informational Brochures

  11. Product Functional Capabilities

  12. User Characteristics • Visitors to the web site will be seeking information about Latin Dances and/or Music • Current Clients of the Dance Studio that are searching for the class schedule, class photos, events or location. • Visitors to the Kiosks are persons that have in an interest in Latin Music/Dance and are curious what the company is offering.

  13. General Constraints • Limitations to the web site would be persons that do not have an internet connection. Likewise, the DVD video could not be used if a DVD player is not available.

  14. Assumptions • It is assumed that the Latin Dance Studio is up and running and has a current Client base.

  15. Other Hardware/Software • A printer would be useful in conjunction with the web site if the user had intentions of printing the class schedule or local events. • No software required

  16. User Profiles • The user can be of any background and any age. The goals of the user are to learn to dance Latin-style, improve on their dance skills that they already have or purchase dance shoes or related merchandise. Samples User’s are as follows:

  17. Persona #1 Name: Miguel Age: 22 Location: Tampa, Florida Education: College Student Style: Casual, Laid Back Profession: Part-time side work Personal Background: Raised in a Latin environment but never learned to dance Family status: Lower toMiddle Class Household Income: $50,000 annual family income Technical profile: Moderate Internet use: Low usage; email and chat Favorite Web sites: My Space, Online and Interactive gaming Goals for this Web site: Outreach to classmates, upcoming events

  18. Persona #2 Name: Glenda Age: 32 Location: St. Petersburg, Florida Education: AS Degree Style: Religious, Family Oriented Profession: Medical Assistant Personal Background: Divorced and wants to make new friends Family status: Lower toMiddle Class Household Income: $30,000 annually Technical profile: Computer Proficiency Internet use: Moderate to High Favorite Web sites: Yahoo, News Groups Goals for this Web site: Share Photos,Outreach to classmates, upcoming events, class schedules

  19. Name: Tracey Age: 28 Location: City of Tampa, Florida Education: BS Business Style: Professional Profession: Teacher Personal Background: On a quest to get the most out of life, wants to be involved and experience a variety of things Family status: Middle to Upper Class Household Income: $60,000 annual family income Technical profile: Excellent Internet use: High (News groups, email, shopping, on-line education) Favorite Web sites: CNN News, Yahoo Finance, Amazon, and Ebay Goals for this Web site: Learn something new and out of the ordinary, have fun Persona #3

  20. MAPPING STRATEGY HOME SEARCH CLASS DETAILS CLASS SCHEDULE TESTIMONIALS LOCATION PHOTO GALLERY CONTACT US Utilizing Linked Branching to provide complete random navigation for the user

  21. MAPPING STRATEGY HOME SEARCH CLASS DETAILS CLASS SCHEDULE TESTIMONIALS LOCATION PHOTO GALLERY CONTACT US Bachata Cha Cha Cha Merengue Argentine Tango Salsa

  22. MAPPING STRATEGY HOME SEARCH CLASS DETAILS CLASS SCHEDULE TESTIMONIALS LOCATION PHOTO GALLERY CONTACT US Testimonial Pages

  23. MAPPING STRATEGY HOME SEARCH CLASS DETAILS CLASS SCHEDULE TESTIMONIALS LOCATION PHOTO GALLERY CONTACT US Photo Albums By Class Type

  24. MAIN PAGE - GLOBAL (Option 1)

  25. INNER WIREFRAME (Option 1) Content of 2nd Level OR Choices in 2nd Level

  26. MAIN PAGE - GLOBAL (Option 2)

  27. INNER WIREFRAME (Option 2) Content of 2nd Level OR Choices in 2nd Level

  28. Design Comp and Navigation of the Home Page Choose your language here

  29. Design Comp and Navigation of the Inner Page

  30. Color System and Typography Standards • Main color scheme is Red, Yellow, Black and Grey • Background color grey - Websafe color #cccccc • Navigational Text Tahoma, regular, size 10, Black • Title Text - Verdana, regular, size 10 • Content Text - Verdana, regular, size 8, Black

  31. Standard Interface Elements • Global buttons yellow (websafe color #fff200) with shadow • Courtesy Navigational buttons red (websafe color #ff3333) with shadow • Button style - Rectangle with rounded edge, bevel and shadow effect

  32. Example of Labels, Titles and Icons • Labels: Salsamania • Titles: “Styles” • Icons: • Language: Spanish and English

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