PMBA 502 Foundations of Marketing

1. PMBA 502Foundations of Marketing Introductions and Course Overview with Duane Weaver

2. OUTLINE • Introductions • Course Overview: • outline, assignments, site • TextBooks: • Learning With Cases • Contemporary Marketing • How To Prepare Cases

3. Introductions - Instructor Duane Weaver • B.Comm., M.D.Ed.(honours), IESNA • CEO 2Birds1Stone • Marketing, Management and Computer Applications Instructor • 20+ years management experience (marketing) • Industry experience: High-tech, Artificial Intelligence, Telecommunications, Computing, Lighting, Automotive, Fashion, Distance Education, B2B, B2C, E-Commerce, E-Learning, Grocery and Floral. • Manufacturing, Wholesale and Retail experience. • Family, small business, and multi-national corporations • Positions: Board ofDirectors, CEO, General Manager, International Sales Manager, Business Development Manager, Regional Sales Manager, Product Manager, Market Manager, Service Manager, Parts Manager, Acct. Manager, Marketing/Business Consultant, Instructor, Professor • Enjoy sailing, soccer, badminton, golf and camping

4. Introductions - Students • Your name? • What do you expect to get out of learning PMBA 502 (Marketing Communications Strategy)?What is your personal learning GOAL? • Provide an example of one company that in your opinion, usesmarketing effectively. Why?

5. The Class WebsiteThe Text BookThe Course OutlineThe ClassesThe Evaluations Course Overview

6. The Class Website http://www.mala.bc.ca/weaverd/PMBA502 • NOTE: to contact me – best to use EMAIL duane.weaver@viu.ca • Office hours: 08:30-10:00 Mon./Wed.& 09:00-10:00 Fri. or by appointment • Office: B250-R448

7. The Course Outline • Overview (available on class website)

8. The Classes • Will take a lecture/seminar format. • Expected to have: • read the chapter, • met in your study groups, • and discussed the upcoming discussion question/case. • You should be prepared to discuss the key concepts, issues, and provide a sound analysis of the discussion question/case.

9. The Evaluations • There are two evaluated assignments in this class and one evaluation for case discussion/analysis: • Case Discussion/Analysis (15%) • Team Project (30%) • Final Case Test (55%) • The best method to prepare is to meet and discuss regularly with your study groups, as well as to conduct research beyond text and class discussions.

10. Form Teams of Four • Select Team Name • Select a Team CEO(this person will have the team fill in the team form and return it to the instructor during class) • Select a Team Name • Create a personal “tent card” with your Team Name and First Name on the card • Please sit in your teams during class.

11. FOR NEXT CLASS • For next class:each team please come prepared with an example of good marketing and bad marketing (bring it with you) and be prepared to explain why you have judged it this way. E.G.: Print advertisement, radio ad, you tube ad, etc..

12. HOW TO PREPARE CASES • Case Preparation Chart (see p. 36) • Step One (see p. 34) • Short Cycle (10 minutes max.) • Long Cycle (20 minutes plus research time). • Let’s work through a case in class and with your teams as an example.

13. PMBA 502Foundations ofMarketing Thank You!See you next class