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Pizzaz for Pennies!

Pizzaz for Pennies!. Upgrade your event without breaking the budget Melissa Bernhardt Charleston County Park & Recreation Commission. Give them the WOW factor! . Make your event SURPRISE and DELIGHT your audience. Memorable Unpredictable Entertaining Engaging Create media buzz

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Pizzaz for Pennies!

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  1. Pizzaz for Pennies! Upgrade your event without breaking the budget Melissa Bernhardt Charleston County Park & Recreation Commission

  2. Give them the WOW factor! Make your event SURPRISE and DELIGHT your audience. • Memorable • Unpredictable • Entertaining • Engaging • Create media buzz Visitors will talk about their experience… creating a desire to return!

  3. Experience = WOW • Goods & Services are external • Experiences are internal • Audience experiences event vs. being spectator • Experience exist in the mind of the individual • Emotional, physical, intellectual or spiritual • No two people have same experience

  4. Aesthetics and the Senses • Vision • Touch • Smell • Taste • Hearing

  5. WOW Factor!! • Unique Food • Costumes • Hands on Experience • Special Decorations • Unannounced Celebrity • Unexpected Performance • Appearance of venue = surpassed expectation by audience

  6. Unexpected Performances

  7. Ice Carving Demonstrations

  8. Celebrity Sighting? • Athlete • Coach • Musician • Business Person • Famous Chefs • Comedian • Dancer • Politician • Animal (Clydesdales) • Media Personality (local or national)

  9. Celebrity Appearance Participation Agreement? • Speech • Product launch • Sign autographs • Photo opportunities • Up close & personal with audience • Added Sponsor benefit (dinner, meet & greet) • Length of Stay

  10. Having a Celebrity Appearance at your event? • Celebrity image must match event vision & goals • Budget considerations • Cost of appearance • Rider requirements (bizarre request) • Added security • Additional technical requirements • Marketing Materials • Use of name or likeness (additional $?) • Moral Clause • Damage from association with event

  11. Visuals • Fly guys • Added video projection (sides of buildings, on floor) • Lighting effects • Color fabrics –textiles • Illusions • Creative seating (bar stools, bean bags, fabric chairs, hay)

  12. Information Signs

  13. Post signage in visible locations

  14. Sandwich Board Signs • directions • schedules • information • reusable

  15. Post schedule of performances at stages

  16. Active participation Involve audience in activity (more likely to remember) • Paint by numbers • Make a video • Sampling • Ask a celebrity a question • Simultaneous celebration • Simulators (NASCAR, 3-D Motion) • Contests (Grits Rolling, Crawfish Eating)

  17. Engage the Participant Provide hands on activities

  18. WOW!! WOW challenges • Looks different to different people • Changes every year • Resist the temptation to advertise the WOW • New idea?? How to find it? • Must KNOW audience • Venue limitations • Budget limitations CAUTION = do not change more than one major element a year

  19. Creating WOW • Visit other events – not stealing, "market research” (not from your own town or region) • Visit your own event – work different assignments • Hold brainstorming session • Away from office • Invite creative outsiders • Think outside box • Keep all ideas (crazy, too expensive, bizarre)

  20. Beg and borrow for supplies!

  21. Or…trade for things you may need!

  22. Encourage vendors to decorate their booth space Offer Competition among vendors & prizes

  23. Decorate the site

  24. Have sponsors incorporate the event theme into their display or have their mascot onsite

  25. Everyone LOVES Watson the mascot!

  26. Stage decorations to match event theme or type of entertainment

  27. Use elements of event to decorate and add color to event site

  28. Pinterest, the Dollar Store and Oriental Trading are your best friend!

  29. Incorporate a logo and brand your event

  30. Incorporate fun souvenirs or giveaways for your event

  31. Incorporate FUN awards or prizes

  32. Holiday Hoedown…get creative!

  33. Happy Fall y’all, and don’t forget the pumpkins! !

  34. What the HAY, use HAY!

  35. What the HAY, use MORE HAY!

  36. Got stick ponies?

  37. Luau party …grab a lei and have some fun! Incorporate other events around the same theme.

  38. Paint cans, cake boxes and mason jars are your friend!

  39. Got Paint Cans?

  40. Taking it back to the 80’s….

  41. Decades of decorations!

  42. Spend vs. Save?

  43. Capture the moment! What did we do last year? Dedicated person to take photos • Marketing materials • Sponsor thank you showing fulfillment (banners, area) • New event elements • Crowd shots (bucket truck or a GoPro video camera) (staff, another event planner, family member)

  44. Stuck in a rut? Let’s brainstorm!

  45. Questions? Melissa Bernhardt Festival and Event Coordinator Charleston County Park and Recreation Commission mbernhardt@ccprc.com 843-762-8072

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