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T-SET UTC Marketing Strategy

T-SET UTC Marketing Strategy. Courtney Ehrlichman Tuesday June 2, 2014. Overview. Website Blog/newsletter Elected officials Partnerships Social media. Website Homepage. In the news From the blog Announcements What’s Happening. What’s Happening. Seminar Series

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T-SET UTC Marketing Strategy

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  1. T-SET UTC Marketing Strategy

    Courtney Ehrlichman Tuesday June 2, 2014
  2. Overview Website Blog/newsletter Elected officials Partnerships Social media
  3. Website Homepage In the news From the blog Announcements What’s Happening
  4. What’s Happening Seminar Series What else is happening? Picture and two sentences
  5. Blog/Newsletter Targeting our consortium/deployment partners Most ITS news Over 1,000 subscribers Weekly digest Linked to website and twitter
  6. Elected Officials More newsworthy They do press releases Shuster/Schochautomonous ride Mayor Pedutoadaptive signals
  7. Events Partners Orchestrate behind the scenes
  8. Conclusion Simple Automated Utilize partners
  9. Questions? Courtney Ehrlichman ce2@cmu.edu 412.268.1178
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