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Event -To urism as a Revitalization Factor of Tourism in the Kazakh Section of the Silk Road

A. Artemyev, V. Salnikov , Al-Farabi Kazakh National University, Kazakhstan. Event -To urism as a Revitalization Factor of Tourism in the Kazakh Section of the Silk Road.

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Event -To urism as a Revitalization Factor of Tourism in the Kazakh Section of the Silk Road

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  1. A.Artemyev, V. Salnikov, Al-Farabi Kazakh National University, Kazakhstan Event-TourismasaRevitalizationFactorof Tourism intheKazakhSectionoftheSilkRoad

  2. Eventtourism – oneoftheyoungest, butsoughtafterinvariousdirectionsofinternationaltourism. EachyeartheEventtourattractsmoreandmoretouristsfromallaroundtheworld. Accordingtothecalculationsofsociologistsintheforeseeablefuturevisitsto a variouseventswouldbethemaingoalformorethan 10% ofinternationaltourists

  3. ThetaskofpromotingtouristarrivalsincorporatedinthedevelopmentstrategyofKazakhstan'stourism, correlatedwithlong-termplansforeconomicandsocialdevelopment. Kazakhstanhassignificanthistoricalandculturalheritage, economicandintellectualhumanpotential. Infact, brandsareformedon a numberofkeyimages, makingthestaterecognizedintheinternationalcommunity.

  4. Archaeological map of Kazakhstan

  5. Tourist map of Almaty region

  6. The Great Silk Road in the areas of Almaty region The Great Silk Road Kazakh section of the Silk Road

  7. Accordingtothe UNWTO GeneralSecretaryTalebRifai, asexpressedbyhimonthe IV AstanaEconomicForumMay 3, 2011, aneventsuchasthe 7th AsianWinterGames, playedintheformationofKazakhstan'stouristpublicimagemoreimportantthanallthebrandingeventsofthelast 7 years.

  8. PreparationsfortheAsianGameshad a positiveimpactontheinfrastructureofcities. The «Almaty» airport, BigAlmatyRingRoadandstock of vehicles havebeenupgraded. Electricalnetworkcommunicationshavebeenupgradedaswell, completelyrefurbishedsportscomplexesofMedeuandChimbulak.

  9. WinterUniversiadeinAlmaty, accordingtoorganizers, willbethemostinnovativeinthehistoryofuniversitysports. Willberealizedthemostdaringandoriginalideas, inparticularinthefieldofenvironmentalconservation. Theseideaswillaffecttheorganizationoftrafficflows, architecturalanddesignideas, newtechnologies, ticketsalesandinformationsupport, etc. Forexample, allvehiclesoftheUniversiadewillbetranslatedintolowemissionfuel. FortheconstructionofAthletesVillagewillusethelatestideasinenergyconservation. Fororganizationalandlogisticalprocesseswillactivelyapplynewsolutionsininformationandcommunicationtechnologiesbasedonmobilecommunications.

  10. Ethnographicsketcheswerepresentedtotheguestsatthespecialeventsvenues. Thetenthavebeenintroducedas a openplacenexttoit– taykazany (hugevatsforcooking), andlittletooneside – altybakany (Turkicswing). Itisdemonstratedthedailylifeoftheancientvillage.

  11. In 2010 FestivalisheldinAlmatyApples (AppleFest), whichshouldreturnthestatusofthesoutherncapital «ofapples» andbeguntorevivethefamousapplevarieties. Forthesecondyearthefestivalattractsparticipantsandspectatorsfromaroundtheworld (USA, Russia, England, Hungary, China, Kazakhstan)

  12. TheorientationoftheRepublicofKazakhstantothereceptionoflargeinternationalandregionalexhibitionsandconferencesduetoitsfavorablegeopoliticallocation. Event – a greatwaytonotonlyattractforeigntouriststothecountry, butalso a fashionevent, abletointeresttouriststovisittheStateforotherpurposes. However, thehostingofmega-events – isnottheonlywaytodevelop a tourismeventinthecountry. Multi-confessionalandrichcultureofallpeopleslivinginKazakhstancanserveas a good «source» event. Developingandpromotingtheinternationalmarket, nationalandlocalfestivals, carnivalsandfestivals, thematicallyrelatedtotheSilkRoadbrand, youcancreate a steadystreamofinternationaltouristsevent.

  13. With a significantpotentialfortheorganizationofreceptionandserviceofforeignvisitorsofvariousrank, Kazakhstanremainsthesceneofmajorpolitical, economicandsocialtransformation, whichhasattractedtheattentionoftheinternationalcommunity. Atthesametime, thestrategicobjectiveistoprovidenotonly «sites» underthemajorinternationalevents, butalsothecreationandpromotionofitsown, anoriginalevent-product.

  14. Thank you for your attention

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