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It’s All About the Data

It’s All About the Data. Extending and Enhancing SAN Connectivity for the Enterprise. InTechnology Threadneedle Street Nigel Greenhalgh – OEM Territory Rep 22 nd June 2006.

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It’s All About the Data

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  1. It’s All About the Data Extending and Enhancing SAN Connectivity for the Enterprise InTechnology Threadneedle Street Nigel Greenhalgh – OEM Territory Rep 22nd June 2006

  2. BROCADE CONFERENCE 2006Radisson Edwardian Hotel HeathrowJune 26 and June 27Registration and Agenda atwww.brocade-events.com/conference2006/ukSponsored by Hewlett Packard

  3. Total Ports Shipped (Switch + Directors)Market Share Q4CY05

  4. Modular (aka Director) Ports shippedMarket Share Q1CY06

  5. Brocade Connectivity SolutionsConnecting, Consolidating Enterprise Data, Servers MP Router Blade 16 FC ports, 2 GigE ports B-Series 4 Gbit/sec embedded-to-enterprise family Common, scalable Consistent Brocade Fabric OS SilkWorm 48000 256 ports NEW 26/6/06 NEW 26/6/06 B-Series MP400 16 FC ports, 2 GigE ports NEW 26/6/06 Multiprotocol Router Faster FCIP McDATA Interop B-Series 4/64 32, 48, 64 ports NEW 14/6/06 B-Series 4/32 16 to 32 ports Embedded switches B-Series 4/16 and 4/8 8, 12, 16 ports

  6. B-Series 4/64 • Where Director Features are not Required • The Most Economical Way to Build High Port Count Switch Based Architectures • The Most Performant Option Available • Same Firmware and Architecture – Less Risk • POD Licence Upgrade 32, 48, 64 Ports

  7. B-Series MP400 • FC/IP Solution – Low Port Greenfield / Brocade Accounts • Favourable Price Comparison Vs 9216i • 4 Gigabit (16 Ports) – 2 x GbE Ports for FC/IP • Layer 3 (Routing) Capability • Most Performant FC to FC/IP Solution Available • CA Qualified – Available 26th June

  8. MP400 vs 9216i Per Port Price Comparison

  9. Summary: FCIP Performance Comparison - 64K I/O size, 16 outstanding I/Os using Iometer Brocade FR4-18i, 7500 Cisco 9216i CNT UE3000 Brocade AP7420 McData 1620 Reads, No packet loss Writes, No packet loss Reads, 0.1% packet loss Writes, 0.1% packet loss

  10. B-Series Multiprotocol Router Blade • FC/IP Solution – Supports All 4/256 Directors • Favourable Price Comparison Vs 9216i • 4 Gigabit (16 Ports) – 2 x GbE Ports for FC/IP List Price Comparison

  11. New B-Series (Probable Pricing) • Prices Close – But Please Check With Terry

  12. Web-based training for HP only: Check out the HP partner site @ Brocade Free course on new product training

  13. UPD 104: Intro to SW4900, SW7500, FR4-18i & FOS 5.1.0

  14. Power…. • Lowest Price Per Port • Only 4Gigabit Director • FC/IP + 4 Gigabit Option • B-Series – Lowest Power Consumption • Lowest Cost to Cool • The “Environmentalists” Choice *Really only applicable to crossbars due to central switching bottleneck ** HP and IBM issued a warning and special mounting instructions as the MDS has a tendency to overheat and shutdown. Minimum 6” between racks, 1 foot recommended. Fan is a single point of failure.

  15. Bradley – for Next Gen BladeSystem • 24 port switch • 16 server ports (internal) • 8 SAN ports (external) • 12 port, 24 port and Power Pack models • Golden Eye ASIC • 4 / 2 / 1Gb • Fabric OS 5.0.4 • 100% Compatible w/ Brocade install base • Compatible with HP and non-HP SANs • Integration with HP Systems Insight Manager, Storage Essentials • Supports SMIs and SNMP • Will Drive Brocade Directors in High Blade Count Customers Brocade 4Gb SAN Switch (for c-Class BladeSystem)

  16. Differentiators • Most Complete Product Range – 8 to 256 Ports • 4 Gigabit Entire Range • Most Prevalent SAN Architecture • Lowest Power Consumption Director Class by Factor of 3 • Same Switch Firmware in Every Product • Unique and Comprehensive Integration with AppIQ/SE • HP Branded and HP Supported to Level 3 • Embedded Technologies – p-Class, c-Class, MSA • Unique FC/IP Solutions – Proven and Performant • Largest Support Matrix, Most Trained Personnel, Equates to Lowest Risk SAN Solution

  17. Director Positioning • The Following Justification for Customers Requiring 100+ Ports, but Would not Normally Consider Directors • Directors Should be Positioned: • Any XP Sale • Any Multi/High Port Count EVA • Any Non-Stop Solutions • Any Multi BladeSystem Solution • 5 x 9’s Availability Key • Non Disruptive Port Upgrades a Key Requirement • Cabling and Power Environmentals Important • Any Multi-Switch Refresh Opportunities

  18. Two program options to meet customer requirement EVA+Director Attach Program • Buy EVA6000/8000 plus a Brocade 4G Director*… • Consolidation Requirement • …Buy 1 x 4/256 Chassis & 64 ports • Get 1 x 4/256 Chassis Free • When Using This Program Following Cost Justification… + = * 1. Director must be sold in conjunction with an EVA6000/8000 -and- * 2. New Brocade Director footprint * 3. One Free Director Chassis Per Customer * 4. Please Involve Brocade Enterprise Sales Rep: Mike Jaques, Peter Mitchell, Mark Richards

  19. 132 Usable Ports with 32 Port Switches To Provide Recommended Minimum Over-Subscription (7:1) 28 Ports Lost to ISL’s out of a total of 160 Ports Total User Ports for Storage and Server Connectivity: 132

  20. Cost Comparison 32 Port Switches vs Directors Using EVA Program

  21. Install base upgrades1 Gbit to 4 Gbit Trade-In Program • Cash-Rebate for end users when trading in their 1GB switches • Euro amount per 1GB port traded in (currently up to Euro 270 per port! – will be changed B/PP) • Customer needs to buy at least as many 4G-ports as 1G are traded in • Online processing for easy partner access • HP to handle logistics: collect, destruction, rebate payment • Point partners to trade-in website: www.eu.trade-in.hp.com

  22. Thank You

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