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Jamba Juice North Miami 33181

“ The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong ” . Jamba Juice North Miami 33181 . The Student Newspaper of Miami Beach Senior High for 82 Years. MARKETING OBJECTIVES Sell More Food Items Get More Afternoon Business

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Jamba Juice North Miami 33181

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  1. “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. Jamba JuiceNorth Miami 33181 The Student Newspaper of Miami Beach Senior High for 82 Years MARKETING OBJECTIVES Sell More Food Items Get More Afternoon Business Sell More Gift Items and Gift Cards Increase Weekday Traffic

  2. The Beachcomber MISSION STATEMENT “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years The Beachcomberis the student newspaper of Miami Beach Senior High, dedicated to informing the student body, faculty and the Miami Beach community. The Beachcomber upholds the highest journalistic, academic, and community standards. The Beachcomber was established in 1926. It distributes 5,000 full-color copies of 4-8 issues to a student body of 2,000.

  3. Established in 1926 • Distributes 5,000 full-color copies of 4-6 issues • Student body of 1,936

  4. ALL ABOUT JAMBA JUICE “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years • How long in business? [ • How long have present managers been on Miami Beach? [ • Type of product and specialty of the business? [Healthy fruit smoothies and food] • Average price for product items sold? [ • Special services offered? [Catering, JambaCards] • Where are they located in relation to the school? [Biscayne Boulevard, North Miami] • Special features of the business? [

  5. “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years The BeachcomberReader 1. The Beachcomberis the student run newspaper for Miami Beach Senior High’s 2,000 students and faculty. 2. Editorial includes: news, features, opinion, art and entertainment, and sports. 3. Students pass along The Beachcomber to parents, teachers and peers. 4. Students stay in one school for 4 years. . .4 years of customers living in your marketing area. 5.Students generally shop with friends. 6. Students are the ideal demographic: 14-18 years of age. 7. Students interact daily and pass the word on. 8. Students/readers tend to have a high disposable income, and parents are well networked into the diverse fabric of the Miami Beach Business world.

  6. DISTANCE FROM YOU TO US “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years Jamba Juice 9.9 miles, or about 23 minutes by car [??%]of Miami Beach Senior High students drive daily or car pool. Miami Beach Senior High

  7. WHERE MIAMI BEACH SENIOR HIGH STUDENTS LIVE: “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

  8. 18% OF MIAMI BEACH SENIOR HIGH STUDENTS LIVE WITHIN ZIP CODE 33154 “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

  9. “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years THE BENEFITS OF ADVERTISING WITH THE Beachcomber • 98% spend each week on personal things. • 91% spend $10.00 or more weekly. • 68% spend $20.00 or more weekly. • 74% learn about a business through advertising or a coupon. • 49% of students generally travel as a group. (Average group size is 3 friends) • 81% are likely to spend at a business if their friends recommend it.

  10. WHATThe Beachcomber READERSHIP HAS TO SAY “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years What Our Readers Say: “The Beachcomber’s information is always reliable. I know I can trust it. If The Beachcomber says that a business is a cool place, then I believe it.” -Noah Sobel, sophomore What Our Readers Say: “I am always looking to The Beachcomber for advice on what to buy. If the newspaper advertised a business, I would definitely try it out.” - Mark Zavala, junior

  11. “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years A Previous Successful Ad Campaign How it was successful…

  12. HOW WILL YOUR AD LOOK? “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years EIGHTH PAGE (4” x 5”): $45 QUARTER PAGE (5” x 8”): $90 FULL PAGE (10” x 16”): $300 HALF PAGE (8” x 11”): $150

  13. RETURN ON ADVERTISING INVESTMENT “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years Average cost of items: ~ Average cost of ad in The Beachcomber: ~ $67.50 (1/4 page x 8 issues less 25%) Number of items needed to be sold to recoup cost of ad: ~ The Beachcomber Circulation and Distribution • 5,000 copies per issue • 4-8 issues a school year

  14. TO CONTACT THE BEACHCOMBER “The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years CALL: 305-532-4515 and ask for Andy Weiss Email:aweiss@dadeschools.net We are also online at: www.beachcomberonline.ning.com

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