1 / 7

Jamba Juice: Case Study

Jamba Juice: Case Study. Presented by: Team Space Dynamite. Jamba’s Mission. “Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables” - Official Jamba Juice Mission Statement. Company History.

elvin
Download Presentation

Jamba Juice: Case Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jamba Juice: Case Study Presented by: Team Space Dynamite

  2. Jamba’s Mission “Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables” -Official Jamba Juice Mission Statement

  3. Company History • Opened as “The Juice Club” in 1990; name changed in 1995; went public in 1996 • Kirk Perron was health and nutrition specialist; wanted a fast food alternative • Considered industry leader in smoothie market

  4. Key Services • Provide the consumer with healthy food in a fun environment • Provide a diverse product: • Healthy Meal Alternative • Energy Boost • "Treat" market

  5. Environmental Scan:Jamba at Rutgers? • Social • Economic • Technological • Competitive • Regulatory Key Factor #2 Key Factor #1

  6. Competitive Scan • Likelihood of new entrants:  High • Barriers to Entry: Few • Existing competitors:  Many • Substitutes: Many

  7. Fundamental or Fad? • Healthy eating is a strong trend • “Green” Product • Consumer Perception • Serves varied purposes

More Related