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Understanding Media Bias: Identifying and Responding

Learn about media literacy, bias, and stereotypes in advertisements to become a critical consumer of news and information. Practice identifying biased sources and understanding how stereotypes influence perceptions.

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Understanding Media Bias: Identifying and Responding

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  1. Media Bias

  2. Fill out the chart: L W K What do I know about media literacy? What do I want to know? What have I learned? (good place to put vocab)

  3. Bias ˈbīəs/ noun • prejudice IN FAVOR OF OR AGAINST one thing, person, or group compared with another, usually in a way considered to be UNFAIR.

  4. How does bias affect us? The media needs to be analyzed and questioned so we know what is true.

  5. What do you think the media would say about each of the following pictures?

  6. What do you think the media would say about the man in this picture?

  7. NOW what do you think the media would say?

  8. What do you think the media would say about the woman in this picture?

  9. NOW what do you think the media would say?

  10. What do you think the media would say about the couple in this picture?

  11. NOW what do you think the media would say?

  12. Depending on how the media wants something to be viewed, they can manipulatestoriesand images to influence you.

  13. How do we know what is true?There are many RED FLAGS that help indicate a biased source.

  14. 1. Are they using an ABUNDANCE OF EXTREME WORDSto influence your emotions rather than logic?

  15. 2. Are there OMITTED FACTSthat would FAVORONE SIDE or the other?

  16. 3. Is the INFORMATIONis either OVERSIMPLIFIED OR EXAGGERATEDfor a more extreme reaction?

  17. 4. Does the AUTHOR HAVE ANYTHING TO GAIN if you react a certain way?

  18. PRACTICE!!!!

  19. 1.Which of these would be the LEASTbiased author? Article: The effectiveness of teachers at Jackson Middle School and how much their students learn. a. 8th grade JMS student b. Mr. Hagerty c. Newspaper editor with child attending JMS d. KSTP reporter

  20. 2.Which of these would be the LEASTbiased author? Article: The greatest achievements in pop music of today. a. Miley Cyrus b. The Spice Girls c. Yale Music Professor d. Today show host Matt Lauer

  21. 3. Which of these would be the LEASTbiased source? Article: Which is the best mascara on the market. a. beauty blog by a make-up artist b. loreal.com c. Vogue magazine d. your best friend’s dad

  22. 4. Which of these would be the MOSTbiased source? Article: The best candidate for president is Obama. a. Fox b. CBS c. Michelle Obama d. your next door neighbor

  23. Do you see anything wrong with these ads?

  24. Stereotypes ˈsterēəˌtīp noun • a widely held but fixed and oversimplified image or ideaof a particular type of person or thing.

  25. How do these ads affect how you view stereotypes?

  26. Gender Stereotypes

  27. Racial Stereotypes

  28. Purpose of Stereotypes in Ads: 1. To reach the intendedaudience: who the author targets, who they expect to be receiving themessage

  29. Purpose of Stereotypes in Ads: 2. To try toconvince you to follow thestereotypeusually by purchasingtheir product.

  30. Purpose of Stereotypes in Ads: EXAMPLES: men should be strong and emotionless women should be skinny and fragile athletes are unstoppable and unintelligent

  31. Dove Evolution Answer the CRITICAL RESPONSE QUESTIONS to the advertisement below http://www.youtube.com/watch?v=iYhCn0jf46U

  32. Analyze by answering these critical response questions: 1.  What do you notice?  (Describe without judgment: "I notice...") 2.  What does it remind you of?  (What memory, experience, story, music, other work does this trigger?  There are no wrong answers or associations.) 3.  What emotions do you feel as you respond to this work? (Again, no wrong answers.) 4.  What questions does it raise for you? ("I wonder...")  5.  What meaning or understanding is intended or conveyed in this work?  What valuesor assumptions are conveyed? 6.  Who is speaking the message?  Who is excluded or ignored in the message?

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