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Meat Pies & Pasties

Meat Pies & Pasties. The Marketing Plan Presented by: Anna Nassinovskaia, Beckee Waterworth, Monica Rivera, and Lissa Art . Company Description Who or What is Tiddy Oggies?. Successful family owned British meat pie business since 1869

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Meat Pies & Pasties

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  1. Meat Pies & Pasties The Marketing Plan Presented by: Anna Nassinovskaia, Beckee Waterworth, Monica Rivera, and Lissa Art

  2. Company Description Who or What is Tiddy Oggies? • Successful family owned British meat pie business since 1869 • Original founders: Nigel and Gertrude Cooke • Location: Plymouth, Devonshire • Consumers: Miners and Factory Workers

  3. Mission Statement “At Tiddy Oggies we take pride in meeting the highest standards of quality and freshness by taking a modern and entertaining twist from the traditional English cooking styles. We consistently offer our customers impeccable service by demonstrating warmth, graciousness, and efficiency at a fair price. While simultaneously providing educational service and rich cultural experiences, we hope to create lasting bonds within the community.”

  4. Corporate Goals Non-Financial Goals: To increase employee retention rates To expand current product goals Financial Goals: To increase profitability To increase market share

  5. Core Competencies and Sustainable Competitive Advantage • Communication (facts of the day) • Flexibility and Adaptability (restaurants, pubs, catering) • Results Orientation • Teamwork

  6. SWOT Analysis

  7. SWOT Analysis

  8. Situational Analysis Industry: Highly competitive Rapidly expanding 24 new food carts by 2014 Company: Gladys Cooke current owner Came to Canada in 2008 (Toronto) Follow original recipes Imported drinks Local ingredients Meat and Vegetarian options Competitors: English Pubs and Restaurants English Butcher Shops Customers: Tourists British Immigrants Ages 25-55 Income ranges from $40,000+ Vancouver and North Vancouver Residents

  9. Marketing and Product Objectives Objectives: Culture-building company Educating on British history Easy to eat Convenient Target Markets: Tourists British Immigrants Points of difference: Savoury Pies Theme/Entertainment Facts of the day Educational Promotions/Expansion objectives Fast Service, fair price Culturally enriching Experience Positioning: Low cost, high quality

  10. Product Strategy Product Line: Homemade British food Pies, pasties and sausage rolls Different sizes options Diverse drink selection Pie/Pastie Prices: Small $2-$5/unit Medium $4-$8/unit Large $6-$8/unit Sausage Roll Prices: One size $2 Packaging: Clear Packaging Reusable & recyclable Showcases freshness and quality Tag includes logo, flavour of pie, nutritional information, and facts Branding: Theatricality Traditional British clothing Take out, delivery, and catering options

  11. Pricing Strategy Pricing Factors: Cost of production Other explicit costs Factors to consider: Business costs Profits Industry standards Skill level and experience Business Strategy Pricing Objectives: Maximizing profit Increasing sales volume Increasing market share Company growth and expansion Special Adjustments: Combo options Stamp cards Pick-up/delivery discounts

  12. Distribution Strategy Identify Channels: Pick-up discounts Delivery (long term) Specific location and rationale: Water Street and West Cordova High traffic area

  13. Tiddy Cart

  14. Promotional Strategy Trans link Car wrapping www.getyertiddys.com

  15. Meat Pies & Pasties Thank You!

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