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Marketing Yourself - Self-Branding Works!

Marketing Yourself - Self-Branding Works!. Sally Glick, Chief Marketing Officer. Topics for Discussion. What is a “self brand”? Why do you need it? How can you develop your own brand? How will your company benefit from your branding efforts?. What is a “Personal” Brand?. Your promise

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Marketing Yourself - Self-Branding Works!

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  1. Marketing Yourself -Self-Branding Works! Sally Glick, Chief Marketing Officer

  2. Topics for Discussion • What is a “self brand”? • Why do you need it? • How can you develop your own brand? • How will your company benefit from your branding efforts?

  3. What is a “Personal” Brand? • Your promise • Your image • A “short cut” to your reputation • A way to build loyalty • A communication tool

  4. The Importance of Self-Branding • You are the CEO of “Me, Inc.”* • Your career is in your hands • You are not defined by your title • You are not confined by a job description • Having a brand gives you a way to distinguish yourself • Enhancing your brand = enhancing yourself *Tom Peters

  5. How Will You Benefit? • It is easier to build your network if you have a brand • Your career will advance more effectively • You will have more opportunities for new business • You will create a reputation as a leader in your community • You will have more fun

  6. How Do You Become Famous? • Identify what is unique about you • Create a process • Find ways to add value • Track past accomplishments

  7. Identify Your U.S.P. (Unique Selling Proposition) • Your attitude • Your existing relationships • Your professional role • Your education, skills and training • Your philanthropic efforts

  8. Create a Structured Process • Write a mission statement for yourself • Perform a SWOT analysis on yourself • Write your strategic branding plan • Know your audience • Prioritize activities • Be consistent – use your calendar • Accept responsibilities • Be a doer

  9. Demonstrate Value • Become an expert • Seek out speaking and writing opportunities • Offer solutions • Contact the media • Review your resume • Network with your target audience • Connect people to each other • Share resources (websites, friends, books) • Introduce groups and associations • Be friendly, personable and sincere • Listen

  10. What’s in it for Your Company? • The company is about people • Relationships make it possible to attract and retain quality customers and employees • Your reputation as an expert reflects on the company • World class service is delivered by team effort • The company will be more successful when you represent it

  11. Conclusion • Branding is not just for products anymore • Know what your brand stands for (it starts in your heart) • Never stop working on the brand and your network • Appreciate how your efforts enhance your company’s visibility

  12. Contact Information Sally Glick, Chief Marketing Officer Sobel & Co. 293 Eisenhower Parkway Livingston, NJ 07039 973-994-9494 www.sobel-cpa.com Sally.glick@sobel-cpa.com

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