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FSILG Marketing/Branding Guide

FSILG Marketing/Branding Guide. GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and its mission / core values) to internal and external stakeholders.

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FSILG Marketing/Branding Guide

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  1. FSILG Marketing/Branding Guide

    GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and its mission / core values) to internal and external stakeholders. *Note: There are links available throughout the slideshow as resources and guides.
  2. How to effectively market and represent your organization Create an “elevator pitch” that encompasses the mission of your organization. Consider your website layout and how it affects branding. Maintain consistency with your national organization and throughout your marketing efforts. Effectively promote your organization, events and activities. Use available resources.
  3. Step One: Elevator pitch
  4. “Elevator Pitch” Create a simple statement that represents your group. Consider including your organization’s values, mission statement, or motto for inspiration. Also, consider what is unique about your organization. Make sure that the statement is something that the members believe in/support. Encourage all members to memorize and be able to recite the statement.
  5. Example of an Elevator Pitch
  6. Example of an Elevator pitch
  7. Step Two Branding
  8. Make sure your brand hasa clean and simple look
  9. List your values and/or purpose
  10. Display your motto/tagline
  11. Have your crest, logo or banner easily visible on your homepage
  12. Maintain an upcoming events page
  13. Display an up-to-date roster
  14. Include links to related sites
  15. Supply a variety of content
  16. Step Three Maintain consistency
  17. Remain consistent with national guidelines/style guides
  18. Remain consistent with national guidelines/style guides
  19. Step Four promotion
  20. Show your affiliation with MIT Note: You can change the MIT logo to match your organization’s colors. For more information, view the MIT Graphic Identity Guide.
  21. Connect to Panhel/IFC/LGC
  22. Promote your social media
  23. Promote your social media
  24. Connect to social media
  25. Link to news articles written about your organization Sources: Local news sources MIT News DSL News Blog Residential Life & DiningTumblr blog
  26. Step Five Use available resources
  27. Look within your Organization Contact your national organization for style guides, templates and guidelines. Ask other chapters for ideas/assistance. Ask members for their feedback and help with promoting your website and brand.
  28. Utilize MIT resources Alyssa May Marketing & Communications Manager Residential Life & Dining amay@mit.edu||(617) 253-0585 Jess BolandrinaMarketing & Programs SpecialistResidential Life & Dining jbolandr@mit.edu || (617) 253-7546 FSILG OfficeMarlena Martinez Love Catherine “Cat” Sohor Adam McCready W59-200 Suite fsilg-office@mit.edu (617) 253-7546
  29. THANK YOU! QUESTIONS??
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