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Promotiona l Ideas

Promotiona l Ideas. UGC Video Content: Paid. Vine Sponsorships Team with popular talent on Vine to elicit custom 6-second video(s) Sweepstakes layer can be included (see below)

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Promotiona l Ideas

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  1. Promotional Ideas

  2. UGC Video Content: Paid • Vine Sponsorships • Team with popular talent on Vine to elicit custom 6-second video(s) • Sweepstakes layer can be included (see below) • Vine’s core demographic is younger than other networks, with many users between the 18-25 age range. This makes Vine a desired platform for advertisers

  3. UGC Content: Evergreen • GoProTie-in • Provide wearable GoPro cameras, plus park passes, to high-quality influencers for custom-created video content inside the park(s) • Photo/Video Contests • Engage the general public with a sweepstakes that anyone can enter (not just influencers) • Sweepstakes/content can be promoted by the bloggers we work with, driving full-circle engagement • Suggestions: • #RollercoasterSelfie Sweeps:ask fans to upload their best impression of the classic “rollercoaster face” using tag #rollercoasterselfie for the chance to win entry to a Six Flags park

  4. Summer Road Trips • To celebrate the end of the school year, offer high-influence participants the chance to experience one or more Six Flags park locations with a sponsored road trip for their families • Lodging and Rental Car and/or Fuel will be comped • One or more parks to be visited (will be customized based on location of influencers) • Live-updates (Twitter posts, Instagram and Vine content) will be posted, as well as full blog reviews containing highlights of each park • Parks to be compared and contrasted by each participant • For example: • Sending a New England-based blogger and her family on a road trip to: • Massachusetts: Six Flags New England • New York: The Great Escape • New Jersey: Six Flags Great Adventure • Coverage will highlight: • Differences between parks • Family ride areas • Notable thrill rides (E.G. Kingda Ka [NJ] V.S. Extreme Supernova [MA] V.S. Flashback [NY]) • Food options • Etc. • Original content (photos and videos) are highly encouraged

  5. Traditional Blogging Programs • Sponsored Reviews • Option entry passes for influencers and their families • Elicit custom photo and video content • Other tie-ins: • Sweepstakes (see below) • Coupon codes or other promotions • Micro-Sweeps and Giveaways • Drive additional chatter across social networks by way of reader entries • Bloggers will set up each contest or sweeps; creating their own content and official rules • Prizes can be tiered – ideas include: • Top Tier: Season passes • Mid-level: Family pack of park tickets • Lower Tier: Pair of day passes Sample Review Sample Giveaways

  6. 30-Day Analysis

  7. Which Six Flags Parks are mentioned most in the online space? Between 11/30/13 and 12/30/13, thirty percent (30.1%) of chatter surrounding Six Flags parks pertained specifically to Magic Mountain in Los Angeles. Conversely, The Great Escape (See “Other”) accounted for 10% of all chatter.

  8. Which channels perform best? Twitter (34.7%) saw the most placement when analyzing discussion pertaining to all 11 Six Flags parks (U.S.). Over the past two months, both Facebook and Forum mentions grew infinitely, as evident at right. Growth Opportunity: Blogs: 3.3%

  9. What are users saying about Six Flags parks? The cloud below includes words commonly included by users mentioning Six Flags parksin their posts.

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