Nerys Church: List Rental Director Jackie Clode: List Rental Account Manager Louise Goldstein: List Rental Executive

1. Nerys Church: List Rental Director Jackie Clode: List Rental Account Manager Louise Goldstein: List Rental Executive

2. Where does our data come from? POSTAL • List Rental part of Subscriptions and Circulation Dept • Data collected via subscription forms, competitions in magazines • ALWAYS an opt-out box for postal data on every form and under 18 box • Data MPS cleaned on a quarterly basis by our bureau, Customer Interface • All goneaways returned and taken off as and when received • Clean and accurate data our main priority! EMAIL • Email data results of Dennis Interactive activity and held at Widearea our siteshost and third party bulk mailer • Users to websites asked to register and then can opt-in for newsletters, Dennis offers, third party offers • ALWAYS an opt-in box for email data • Automatic unsubscribe link on every emailshot • Mailed weekly by Dennis, so very clean

3. Managed Lists Dennis List Solutions also manage data for other publishers These are: • BBC Worldwide – Titles include Top Gear, BBC Wildlife, Gardeners’ World, Good Homes and Radio Times • Time Out London • The Wisden Cricketer All selections and service levels apply across all our managed titles We still offer a 20% commission to all brokers, not just the 10/15% offered by other list brokers on their managed files

4. What they do for the Subscriptions Dept. Collect and process all our subscriptions data Oversee sending out of UK subscription copies and subscription gifts Answer customer queries; telephone, email and postal Data analysis and reporting after DM campaigns What they do for the List Rental Dept. Provide count results from the database Run and output all orders, with file layout, password protected Process goneaways Data account management Customer Interface

5. What they do for Dennis Interactive Host all Dennis sites Manage email list generation Provide technical support Registrations Site access control Look after server hardware and general maintenance of Dennis network What they do for the List Rental Dept. Technical support for the management system Oversee the bulk mail system Re-direct all bounce-back/replies to our email network Oversee unsubscribe software Widearea

6. What is available to brokers? POSTAL • All postal data, regardless of origin, is sent to subscription bureau • Every form checked and manually inputted onto the system according to status (i.e.. Are they an active subscriber or a competition entrant?). • At the same time, they are flagged as either non-mailable, mailable, or mailable and saleable (i.e. Have they opted-out of receiving third party offers?). • List Rental can only sell those records that are mailable and saleable. (i.e. Haven’t opted-out of third party offers). EMAIL • Every registered user is asked whether they wish to receive third party offers. Only these are available for rental. • Each email sent out has an automatic unsubscribe link, which is effective immediately • All emailshots are clear and up-front as to why the person has received that message

8. Quantities Available

9. Selections on the Data POSTAL • Gender • Business or Consumer • Any Geographical (i.e.. Postcode, TV Region) • By Magazine • By Status (i.e.. Active, Competition Entrant) • Payment Method (i.e.. Direct Debit, Credit Card) • Length of Subscription • Recency EMAIL • By site/brand • By ISP (have specific consumer ISP’s so can select only business or consumer records) • Geographical (down to postcode)

10. What does it cost? POSTAL • Actives = £180/’000 • Lapsed = £160/’000 • Prospects = £120/’000 • FREE selections, counts, key-coding • 85% netts on orders over 20,000, open to negotiation after that EMAIL • £250/’000 • Includes, set-up, transmission, tracking (up to 20 per site campaign) and reports • Discounts given dependent on quantity

11. Why use Dennis List Solutions Data? • Publishing data always better than complied • Fully paid-for • Constantly updated • All publishing customers - loyal, reliable • Managed in-house - knowledge & experience • Easily accessible due to relationship with bureaus • Flexibility - direct access to List Owner • In-depth profile information about our readers – access to huge amounts of market research material • Highly targeted – ie. Subscribers to Auto Express have a massive interest in all things automotive

12. Who uses Dennis List Solutions Data Our data works extremely wide for a wide variety of clients For example: • The Week – charities, other publishers, travel, financial services, theatre/the arts, food/wine, current affairs, books, gardening products, property, restaurants, home furnishings, Internet • BBC Homes – mail order, home furnishings, CDS/DVDs, cookware, cosmetics, gardening products, books, • Automotive – cars, automotive products, CDS/DVDs, Internet • Dennis Lifestyle – credit cards, home entertainment, mobile phones, gadgets, CDS/DVDs, health and fitness, fashion, entertainment, books, • Special Interest – IT products, Internet, telecommunications, seminars, DIY, Internet • Time Out - home entertainment, gadgets, travel, fashion, entertainment, books, Internet

13. Questions?