Blockchain in Search Engine Marketing, here are 5 Good Reasons to consider..

1. Blockchain in Search Engine Marketing, here are 5 Good Reasons to consider Online Advertising is experiencing unprecedented growth in the Advertising Arena. A Forrester study has stated that Digital Media Investment Will Near $120 Billion Per Year by 2021. However, the most worrying factor for publishers here is ad revenue has been experiencing negative growth due to bots, and this caused an expected fraud of around $7.2 Billion. These changes have been forcing entrepreneurs to choose the blockchain way for digital advertising. Presently focus is shifted to various blockchain solutions that leverage an immutable, distributed and transparent ledger to provide previously unforeseen benefits for consumers as well as Adtech companies themselves. Here are 5 benefits of considering Blockchain in Search Engine Marketing. 1.Trustworthy Ads: Most of the consumers are ardent haters of advertisements, as they think advertising technology is untrustworthy & as a breach of privacy. Employing Blockchain in digital ads promises a solution to this problem, by securing the ad supply chain, the marketing process is made more reliable to consumers. Blockchain Network helps ad tech vendors, buyers, and publishers to get connected than ever before. Blockchain supported ad networks ensures transparency, as the digital ledgers are accessible to every party involved in the transaction. This also helps website owners and ad vendors to work in mutually cooperative environment. 2.Ad Transparency: Popular FMCG company Unilever is now teaming up with the likes of IBM on blockchain projects, for getting more information about their business footprint, and the way they gather and utilize customer info. Unilever’s attempt is encouraging more new players to adopt blockchain technology for ensuring transparency in advertising industry 3Smart Ad Payments: Blockchain is also influencing the search marketing by disrupting the present way of advertising payments. Payment Companies like Amino Payments will see a huge jump in their market share as blockchain role in advertisement industry increases. These businesses employ smart contracts for helping mainstream blockchain-powered ad buys. 4.New Advertising Ecosystems:

2. Blockchain technology is helping new advertising ecosystems to bloom, for example nascent companies like Adshares that are working hard to create a blockchain-based advertising ecosystem. Substantial growth of cryptocurrencies & blockchain technologies is demanding much more blockchain-friendly payment systems. Search marketing professionals in the future may have to rely on specialized expertise when navigating these new blockchain-powered advertising ecosystems that use a standard bitcoin wallet 5.Enhanced Digital Experiences: Digital Experience of the average consumers can be fundamentally enhanced by the introduction of browsers powered by blockchain. Presently browsers like “Brave” are grabbing the headlines as they are ensuring a a privacy-respecting internet experience that features more honest and safer ad tech. Our present marketing strategies will become obsolete in just few years from now, by blockchain powered browsers that can offer off secure, personalized search options to users who are sick and tired of modern advertising gurus. Search Engine Marketing in collaboration with blockchain is expected to see fair share of disruptive changes in the coming years. However similar to any other technological innovation, blockchain technology is still in the budding stage, and will surely take its time and investment to grow into its full potential.