1 / 32

Ahrefs Tutorial PDF

Ahrefs Tutorial PDF which will help you to start using Ahrefs that really helpful for SEO. You can research keywords for your needs. Ahrefs also has data to analyze many traffic from visitors.t

marketertrends
Download Presentation

Ahrefs Tutorial PDF

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AHREFS TUTORIAL A Simple 7-Step SEO Tutorial for Beginners UNOFFICIAL EBOOK CREATOR

  2. Foreword Some Digital Marketing Tools that you may consider in the next page. You can combine all these tools to get optimal results. A Simple 7-Step SEO Tutorial for Beginners

  3. A Simple 7-Step SEO Tutorial for Beginners 1. Builderall , sales funnel creator It is obviously one of the best free sales funnel creator, landing page along with free email tools with 100 subscribers, it is a must tool for digital marketer. The paid tier is also very good, the features almost same with ClickFunnels but with far cheaper price. Although you cannot use your own domain for free tier, but they put advertisement which is your a?liate link on the site you created. So, it is win-win solution, you get commission and Builderall get customer.  2. , easy eBook Creator Sqribble This is tool for eBook marketing. Combine it with BuilderAll and you can make a lead magnets. The eBook created looks very professional. It has lifetime deal for about $20 using this link with coupon CINDERELLA 3. , 3D animation video creator Viddyoze If you want to make stunning video easily, you can use Viddyoze. Though, to get the latest and coolest template, you have to subscribe. But, the basic one is already good. 4. , whiteboard and doodle animation creator. DoodleOze Tool to make whiteboard animation or doodle (cartoon). Make informative video or tutorial using this tool. Many digital marketer use whiteboard or doodle animation for their sales video and converts. A Simple 7-Step SEO Tutorial for Beginners

  4. A Simple 7-Step SEO Tutorial for Beginners 5. Speechelo or NewsCaster Vocalizer , These tool will help you to voice over the video you made using other tools mentioned above. As you can see in , voice over is very expensive. For 200 words, the cost around $10. If you use Fiverr Speechelo or  , you may not get super professional voice like Morgan NewsCaster Vocalizer Freeman, but you will get natural sounding voice over that hard to di?erentiated with human voice. It is because they use AI Deep Learning for the text-to-speech. I speculate that they use Amazon Polly. 6. Video Marketing Blaster After you make video along with voice over, you can use video marketing blaster to help you with the YouTube SEO. It is not instant result, but it is much better than if you research it yourself. A Simple 7-Step SEO Tutorial for Beginners

  5. A Simple 7-Step SEO Tutorial for Beginners Want to wrap your head around , but getting scared o? by technical terms and complex concepts? SEO This friendly article walks you through everything you need to know to start ranking in Google. Here’s a fun perk of working in the industry—people always ask me some variation of this question. SEO So…I’ve heard that this SEO thing is good for my business. Why?” I’ve since perfected my pitch: When you’re good at Google. SEO , your website gets on the first page of This usually gets an “Oh, that’s so cool. I want that!” It’s as simple as that, and it  cool! is When I ?rst started learning , I was very nearly frightened o? by terms like crawlers, backlinks, SEO anchor text , nofollow vs. “dofollow,” white-hat vs. black-hat … the list goes on. The industry seems to be plagued with technical jargon and complicated concepts, to the point where people struggle to understand what needs to be done. Sounds like you? If so, you’re in the right place. I’ll be preparing you for your ?rst steps in , all with explanations and language that are easy to SEO understand. Let’s get ranking! But ?rst, a quick primer… A Simple 7-Step SEO Tutorial for Beginners

  6. A Simple 7-Step SEO Tutorial for Beginners What are search engines, actually? What’s the big deal with Google? What makes it di?erent from Yahoo and Bing? Also, what manner of creatures are Naver, Baidu and Yandex? They’re all search engines. Essentially, what search engines do is collect information and content from all over the web and store it in a database. According to a November 2018 report by netmarketshare , 73% of all searches are powered by Google. In second place is Bing with 7.91%. An almost shockingly huge di?erence, yes. So… what exactly makes one search engine so di?erent from another? The answer: 1. Size of their database; 2. How they determine which pages are relevant; 3. Specialization in market/type of content. Google dominates the market because of the sheer size of its index, as well as the way it calculates page relevancy: i.e., its algorithm (more on that in a bit.) In short, it’s proven itself to be by far and away the best at answering peoples’ queries with appropriate content. It’s now pretty much the way everyone in the world–except China–?nds stu? online. A Simple 7-Step SEO Tutorial for Beginners

  7. A Simple 7-Step SEO Tutorial for Beginners Of course, more specialized search engines also exist. Naver, Baidu and Yandex are examples of search engines that target speci?c markets–Korea, China and Russia respectively. Fun fact: YouTube is also a search engine! How does Google work? So we know who the biggest player in the game is; now we need to know how it works. Here’s a simpli?ed version of the entire process of search, split into three parts: crawling, indexing and returning queries. Or, in plain English: ?nding pages, storing them and then showing them to searchers. Crawling Imagine that you need to explore an unknown country. You start in a small town and drive down a road that connects you to the next town. You take the next road to the next town, and the next road after that. If you drive down every possible road from your starting point, you’ll eventually end up discovering every town. This is how Google works–except the towns are web pages, and the roads connecting them are backlinks. So: Google ?rst starts with one webpage. It ?nds the links on these webpages and follows them to discover other webpages. It then ?nds all the links on those pages, and the next pages, and the next. Eventually, they’re able to discover pretty much everything on the web. And how does Google do this? It uses a computer program that’s commonly referred to as a crawler to “crawl,” or discover, pages and links. Sidenote. A Simple 7-Step SEO Tutorial for Beginners

  8. A Simple 7-Step SEO Tutorial for Beginners Crawlers are sometimes also called “spiders”–because they, too, crawl the web. In , we want to do everything we can to make the spider’s job easier. This, in turn, makes it easier for SEO our webpages to get crawled. Indexing After ?nding pages on the web, the spiders then extract data from them and store, or “index,” said data in Google’s database—to then be shown in search results. Here’s the fun part: spiders don’t actually view webpages the way humans do. This is how you and I see the Ahrefs blog : A Simple 7-Step SEO Tutorial for Beginners

  9. A Simple 7-Step SEO Tutorial for Beginners And here’s how Googlebot (Google’s web crawler/spider) sees the Ahrefs blog: A Simple 7-Step SEO Tutorial for Beginners

  10. A Simple 7-Step SEO Tutorial for Beginners That’s the kind of data spiders collect and store: the date a page was created, its title and meta description, main keywords, links to and from it and other details speci?c to that search engine’s algorithm. Try it out for yourself—think of your favorite website, then enter it into this page  to see how it looks to a spider. Pretty di?erent, huh? In , we want to ensure that the data that Google indexes after crawling our pages is as accurate as SEO possible. This makes it much more likely that they show up in search results where we want them to. Returning queries When you enter a search query into Google, it searches in its database for the webpages that are most relevant to your query and displays them as search results. This relevancy is determined by its algorithm. Unfortunately, nobody knows exactly what Google’s algorithm prioritizes…except for one universally agreed-on factor: A Simple 7-Step SEO Tutorial for Beginners

  11. A Simple 7-Step SEO Tutorial for Beginners The number of quality backlinks to the target page. Google places strong emphasis on backlinks as a form of authority and relevance. Even as a beginner, there are thankfully plenty of ways you can get yourself ahead of the game when it comes to backlinks. We’ll cover this a little later on. How do I optimize my website for Google? Now we know that webpages need to be crawled and indexed. Which brings us to the big question: what do we do to help this process along? And when it comes down to it…just what are we optimizing in “search engine optimization”? The answer can generally be split into two categories, namely on-page and o?-page e?orts.  is all about adjusting elements on a webpage so that Google understands what it’s about, On-page SEO recognizes how awesome it is and decides that it deserves to be #1 in search results. (This doesn’t happen all the time, but one can dream.) On the other hand,  is a fancy way to say “build lots of great backlinks so that Google thinks o?-page SEO of your page as trustworthy.” Generally speaking, the more and better quality backlinks you have, the more your pages are prioritized in search results. We have Google’s algorithm to thank for this. A Simple 7-Step SEO Tutorial for Beginners

  12. A Simple 7-Step SEO Tutorial for Beginners Don’t worry; you don’t have to wrap your head around everything right now. Here’s a 7‑step tutorial you can follow along with easily which incorporates both elements mentioned above. https://www.youtube.com/watch?v=DvwS7cV9GmQ 1. Understand what keywords people are searching for People search for your brand or business in tons of di?erent ways. For example, let’s say that you’re a hairdresser in San Francisco. People could search for “hairdresser in San Francisco,” “San Francisco hairdresser” or possibly even “hairdresser near me.” Although they’re all phrased di?erently, they’re essentially asking the same thing. So it’s really important to start by ?nding the most popular ways that people are searching for you. This way, you can cater to and optimize your content for those phrases (i.e., keywords.) You have two options: guesswork, or keyword research tools. Google Trends  is one good (and free-of-charge) option that shows you the relative popularity  of any search queries you enter. A Simple 7-Step SEO Tutorial for Beginners

  13. A Simple 7-Step SEO Tutorial for Beginners One caveat: while it’s great for tracking trends, what Google Trends doesn’t do is show the search volume of said search queries. So while we can see that “San Francisco hair salon” is clearly the winner here, it could, in reality, get four searches a month while the other terms get one. In which case, none of them would be considered to be popular at all. That’s where Ahrefs comes in. Take your best guess at a search term and enter it in Keywords Explorer . Let’s try “San Francisco hair salon” in this case. From here, look at the “parent topic” feature that takes the #1 ranking page for your keyword and shows the best keyword that this page ranks for. A Simple 7-Step SEO Tutorial for Beginners

  14. A Simple 7-Step SEO Tutorial for Beginners There we have it: hair salon San Francisco! Now that we know what people are searching for, we can either create content on our website around “hair salon San Francisco” or modify existing content to ?t these keywords. Important:  Keywords should always be chosen on a page-by-page basis. For example, if you sell multiple products or services, you’ll want to target di?erent keywords for each page. Google ranks webpages, not websites! Also remember that in general, it’s not a good idea to blindly target broad, sweeping queries like “hairdresser.” Not only is competition nearly impossible to beat, but it’s also di?cult to ?gure out search intent. Which brings us to… A Simple 7-Step SEO Tutorial for Beginners

  15. A Simple 7-Step SEO Tutorial for Beginners 2. Create content that searchers want to see Want to rank for a topic or keyword? Then we need to optimize our content for “search intent.” Here’s the coolest thing: we don’t actually have to guess search intent. Since Google’s algorithm already works to serve the most relevant content for each search query, we can use this to our advantage. Just look at the existing top results to ?gure out what people are looking for. Think about our topic of hairdressing. I can’t ?gure out what people want to know just by looking at this term on my own. Do they want to know more about hairdressing techniques? Do they want to ?nd a good hair salon? We can check this in Google by typing in the term (note that the results are automatically localized to your country), or in Ahrefs’ Keywords Explorer —simply scroll down to “ overview” to see the top SERP results for your keyword. Let’s dive into some examples. A Simple 7-Step SEO Tutorial for Beginners

  16. A Simple 7-Step SEO Tutorial for Beginners Here are the results for “short hairstyles”: Looks like all the results are blog posts. The search intent here is clear: you need to write a blog post if you want to rank for “short hairstyles.” A Simple 7-Step SEO Tutorial for Beginners

  17. A Simple 7-Step SEO Tutorial for Beginners Now, here are the results for “Korean hair salon”: Putting Yelp’s dominance aside, individual salons are also ranking here. Seems like that’s what people want. A Simple 7-Step SEO Tutorial for Beginners

  18. A Simple 7-Step SEO Tutorial for Beginners Finally, here are the results for “hairdresser”: Some of the results are hair salon websites; some are blog posts. One is even from Wikipedia. And the others are de?nitions. Search intent is all over the place, so we have no idea what searchers want here. Remember when we talked about how you shouldn’t target broad, sweeping queries like “hairdresser”? This is further proof—in general, the less focused a query is, the less clear search intent is likely to be. Bottom line: Spend some time analyzing search intent, and make sure you give people what they want to see. 3. Get clicks with a compelling title A Simple 7-Step SEO Tutorial for Beginners

  19. A Simple 7-Step SEO Tutorial for Beginners We’ve talked about how to rank a webpage for popular keywords. But you don’t just want to rank, do you? Searchers should actually click into your webpage. So: make your titles (and descriptions) as click-worthy as possible. Make your content scream “ CLICK ” in the search results! ME Let’s look at the actual Google results for “braid hair tutorial.” Personally, that ?rst result would de?nitely get a click from me. Not 1, but 23, tutorials which are creative easy-to-do? Count me in. AND A Simple 7-Step SEO Tutorial for Beginners

  20. A Simple 7-Step SEO Tutorial for Beginners Unfortunately, there’s no exact science to writing compelling title tags and descriptions. It’s really about understanding your target audience and knowing what matters to them—then crafting a title which gets them to click. With that said, here’s a good set of rules that will get you o? on the right foot: 1. Stay true to search intent.  Don’t forget the previous step and stray too far! 2. Google cuts your title o? with the dreaded ellipses (…) if it gets too long, Avoid truncation. which hurts your click-through rates. Use this tool  to check that it falls within limits. 3. Make it descriptive (but not clickbait).  See the example above: phrases like “deceptively easy” make the title more enticing than just “simple.” 4. Include your unique selling point.  Sell your brand, whether it’s “free delivery”, “est. 1975”, “only uses fresh milk from Hokkaido”…you get the gist. 5. Include your keywords if possible.  Prioritize keeping your title natural-sounding and avoid keyword stu?ng. Be honest; how do you feel about this description? “We’re a hair salon in California with the best hairdressers in California. Looking for a California natural hair salon? We are one of the leading organic hair salons in California.”  It sounds unnatural, right? Recommended reading: How to Craft the Perfect   Title Tag (Our 4-Step Process) SEO 4. Keep URLs short and descriptive Your URL could be https://www.co?eegrinders.com/2018/01/15/287539884.php Or it could be https://www.co?eegrinders.com/bialetti-macinaca?e-review/ Which one includes the keywords you’re looking to target with this article? Which one are you more likely to click on in the search results? A Simple 7-Step SEO Tutorial for Beginners

  21. A Simple 7-Step SEO Tutorial for Beginners Keep your URLs as short and sweet as possible. The collective sanity of internet searchers thanks you. 5. Optimize your images It can be a little tedious, but make sure to name all your images appropriately. Google themselves  state that “the ?lename can give Google clues about the subject matter of the image. For example, my-new-black-kitten.jpg is better than IMG00023JPG . .” In the same vein, optimize all your images by including alt tags with descriptions. This is the text that shows up whenever your image fails to load or if the user is using a screen reader. Here’s what it’d look like: <img src=”/my-new-black-kitten.jpg” alt=”A picture of my adorable black kitten, Mittens.”/> Remember how we discovered that spiders don’t “see” images on pages the way we do as humans? Naming them helps Google to understand the images better. Here’s what ranking in Google image search looks like for “bad links”: A Simple 7-Step SEO Tutorial for Beginners

  22. A Simple 7-Step SEO Tutorial for Beginners This tra?c actually adds up over time, too! Here, I plugged the Ahrefs blog into our Site Explorer  and used the SERP features  ?lter to check how many keywords our images rank for. A Simple 7-Step SEO Tutorial for Beginners

  23. A Simple 7-Step SEO Tutorial for Beginners Ahrefs Site Explorer > Organic Keywords > Apply “ features” ?lter: Tick “Image pack” and “Only SERP linking to target” That’s a total of 1,529 keywords. While they’re unlikely to be a huge source of organic tra?c, it’s de?nitely tra?c that’s welcome. Also, do your best to keep your image sizes as low as possible. You can use free tools like Imageoptim  and Shortpixel  to do this. Recommended reading: Image   : 12 Actionable Tips (for More Organic Tra?c) SEO 6. Make sure your content is easy to read It’s widely believed in the industry that user signals in?uence rankings. SEO Do your best to optimize things like your title and image tags—but keep in mind that user experience is also important. If your content is di?cult to read and digest, readers are going to leave (and for good reason). Start using <h1>, <h2> and <h3> tags in your webpages. Think of these as a hierarchy for your content, with <h1> being the most important (and only used once per post), and <h2> being a subheading. <h3> is a subheading of <h2> and so on. Here’s an example of a heading structure: A Simple 7-Step SEO Tutorial for Beginners

  24. A Simple 7-Step SEO Tutorial for Beginners   H1 : Ponytails are great   H2 : Why are ponytails so great?   H3 : They are easy to do   H3 : There are lots of ways to style them   H2 : How to tie a ponytail   H3 : High ponytail   H3 : Low ponytail Place your keyword within these header tags strategically, but make sure they sound natural—avoid keyword stu?ng. Additional tips to keep your content readable:  Use formatting like paragraphs, bolding and lists to break up big chunks of copy.  Don’t use big words—write how you would speak to a friend. So instead of using “feasibility,” use “chance.” Writing is about communication, not about making yourself look smart.  Tools like  help to analyze your copy and check if it can be easily understood. Hemingway  Include images (with alt tags, wink) to better illustrate your points and break up walls of text. Note: Many of the above tips were heavily condensed from our original guide to on-page SEO . Head on over for more in-depth strategies. 7. Get high-quality, relevant backlinks Backlinks are very, very important. Let’s start by breaking it down a little. Firstly, what’s a backlink? It’s an incoming hyperlink from another website, or referring domain, to your target webpage. In plain English, when another website links to you, it’s giving you a backlink. A Simple 7-Step SEO Tutorial for Beginners

  25. A Simple 7-Step SEO Tutorial for Beginners For example, this  is a backlink to the Ahrefs Medium account. In general, any will tell you that the more and better quality backlinks you have, the higher your SEO chances are of ranking a page and the more search tra?c you’ll get. Findings from our study of almost a billion webpages  support this as well: we found a linear correlation between the number of referring domains and search tra?c. Sidenote. Correlation does not prove causation, which means that this is not direct evidence that links help you rank in Google. So, how do you build a backlink? A Simple 7-Step SEO Tutorial for Beginners

  26. A Simple 7-Step SEO Tutorial for Beginners There are tons of tactics and strategies: guest posting broken link building , , or even researching your competitors’ backlinks and trying to replicate them are some. Backlinks to backlinko.com – one of our competitors in the SERPs – via Ahrefs’ Site Explorer Sounds interesting? We have an entire guide on looting your competitors’ backlinks . But to get you started, here’s a super simple way to gain yourself a backlink right now—maybe even within the next couple of hours: Get links from people you already have a good relationship with. Think about everyone you already have a connection to through your business: partners, stockists, suppliers, clients, agencies. Plenty of brands link out to others on their websites. You just need to reach out and ask. A Simple 7-Step SEO Tutorial for Beginners

  27. A Simple 7-Step SEO Tutorial for Beginners Backlinks you can get if you’re a stockist A Simple 7-Step SEO Tutorial for Beginners

  28. A Simple 7-Step SEO Tutorial for Beginners Backlinks you can get from partners Make a list of all relevant companies that might give you a backlink and start reaching out ! As always, be gracious: ask nicely and don’t be a jerk if they refuse. There we go—that was a really simple link building strategy you can try right now. Not so scary, right? When it comes down to it, getting backlinks is as easy as ?nding webpages where your link will add value, then getting a person who can edit the page to add it. A Simple 7-Step SEO Tutorial for Beginners

  29. A Simple 7-Step SEO Tutorial for Beginners With that said, we’re obviously barely scratching the surface of the art of backlink building. Some great places to learn more: head over to our in-depth easy link building tutorial , or dive into our YouTube tutorial on how to get backlinks. https://www.youtube.com/watch?v=C5ddo63kHHI How should I get started? is a marathon, not a sprint–you’re playing the long game. SEO It’s not about a one-time optimization of ?ve existing pages and never looking at your website again. It’s not even only about planning and creating evergreen content  that will get you steady amounts of passive tra?c. These days, seems to be everything at once, from optimizing pages for search engine readability to SEO creating content that’s a perfect match to searchers’ needs. Industry experts even seem to be in agreement that the de?nition of SEO  itself is evolving. Once upon a time, the most in-depth strategy involved stu?ng a post chock full of the same keyword so that SEO Google would associate said keyword with the page. Clearly, those times are past. In general, you want to: A Simple 7-Step SEO Tutorial for Beginners

  30. A Simple 7-Step SEO Tutorial for Beginners  Keep content up-to-date and relevant;  Produce quality content that targets high-converting keywords in your industry;  Actively work towards building backlinks ;  Monitor your keyword rankings and backlinks—if there are sudden drops, you can investigate the issue (Do this easily with Ahrefs’ Rank Tracker . Here’s a guide on how to set it up );  Perform  every so often to optimize your existing content. content audits It can be very overwhelming to try and get everything right at one go, so my advice is: don’t bother. Pick the area which suits your resources and aligns with your own skills the most. If your existing team doesn’t have content creation abilities but love to network and do outreach, look at backlinks instead. Start o? by trying to build one backlink through any strategy at all. Then build ?ve more. Then aim for twenty. By the time you decide to invest in content creation , you’ll have a website with a much stronger backlink pro?le to send those awesome authority signals to Google. You get the gist! Start o? small and expand from there. You’ll learn the skills needed and ?gure it out as you go. Over to you We’ve just about covered the basics, I think! That was quite a bit of information to get through; I’m glad that you made it all the way to the end. Where to go from here? I highly recommend checking out the other articles on our blog  for a ton more in- depth strategies and case studies. A Simple 7-Step SEO Tutorial for Beginners

  31. A Simple 7-Step SEO Tutorial for Beginners If you’re so done with reading right now and would prefer to switch to video, we also have lots of step-by- step tutorials and guides over at our YouTube channel . Hopefully, this post gave you enough background information as well as actionable tips to get started on your journey. I’d love to know if it did, and how you progress from here on out. SEO A Simple 7-Step SEO Tutorial for Beginners

  32. AHREFS is good SEO Tools This eBook's content source is https://ahrefs.com/blog/seo-tutorial/. This eBook is uno?cial, means it is not made by Ahrefs. We want to share this post with SEO Specialist around the world. 

More Related