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Retail Management Q1.What are Retailing? Explain the functions of retailing. Q2.Describe in detail various ‘theories of retailing’. Q3.What are the several types of store locations ? Discuss. Q4.Describe three type of shopping centers. Q5.What is ‘customer relationship marketing’ ? briefly explain ‘Relationship Marketing strategies’ in Retailing .
Q6.What is meant by ‘Relationship Marketing’ ? Compare and contrast the relationship marketing in organized and unorganized retail sectors. Q7.What are different ‘Retail promotion strategies’? Why media selection is a very important issue in retail management. Q8.What do you mean by sales promotion? Write in detail different tools of sales promotion.
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