1 / 2

Digital Habits by Device Study

Marketing Scientist is a marketing and research consultancy delivering evidence-based strategy and actionable insight. It provides market research solutions, bespoke analysis and strategy development to help businesses make sense of their data and drive brand growth. We have worked across a range of small, medium and large organisations, with a strong focus on audience measurement, customer experience and advertising effectiveness.<br>

marketingscientist
Download Presentation

Digital Habits by Device Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Different devices are used more for selected digital habits on a daily basis Digital Habits by Device Study (July 2017) : % difference from expected average for each digital habit Tablet Desktop Smartphone Dating Shopping Maps +63% +19% +59% Automotive Search Weather +57% +19% +23% Long-form VOD +54% Banking Social Media +17% +15% SOURCE : Marketing Scientist – Digital Habits by Device Study. July 2017. Australian online users : 18 - 54 (n = 508). www.MarketingScientist.com © Marketing Scientist Pty Ltd. The information in this document is confidential to Marketing Scientist and is also subject to copyright. No part of this document may be reproduced, communicated or disclosed to any person not authorised by Marketing Scientist in writing to receive it.

  2. Desktop devices had more online browsing, and higher conversions to purchase Digital Habits by Device Study (July 2017) : % respondents who conducted digital shopping habits on Smartphone and Desktop 29% Browsed for items online 19% 16% Made a purchase 8% 64% Conversion 49% Conversion Smartphone Desktop SOURCE : Marketing Scientist – Digital Habits by Device Study. July 2017. Australian online users : 18 - 54 (n = 508). www.MarketingScientist.com © Marketing Scientist Pty Ltd. The information in this document is confidential to Marketing Scientist and is also subject to copyright. No part of this document may be reproduced, communicated or disclosed to any person not authorised by Marketing Scientist in writing to receive it.

More Related