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Online Marketing:- • Online Marketing is also known as Internet Marketing or Web Marketing. • It simply refers to techniques available to a business to market, promote and advertise, services or brand on web. • Benefits: • Cost-Effective • Relationships • Personalization • Social
Why use Online Marketing over Offline Marketing ? • As you don't have the usual print costs, it can be relatively cheap to market online especially when it comes to social media and SEO. • If you can learn how to use the tools available, you will not only save time but a lot of money too
Different Ways of Online Marketing • SEO • SEO stands for Search Engine Optimization. • It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. • As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
PPC • Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. • Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
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