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Advertising Agency 1. Francisco Alvarez Hector Ayala Kaitlin Bumpus Kelly Dobson D’wayne Letang Taylor Lewis Katie Parker Tiffany Saunders. Overview. Gwinnett. Cobb. Dekalb. Fulton. Campaign Objective
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Advertising Agency 1 Francisco Alvarez Hector Ayala Kaitlin Bumpus Kelly Dobson D’wayne Letang Taylor Lewis Katie Parker Tiffany Saunders
Overview Gwinnett Cobb Dekalb Fulton • Campaign Objective • Increase business and number of immigration exams, specifically targeting the Hispanic market • Increase awareness about the practice • Our solution • Create an Identity, Print, Media and Specialty Package • Demographics • Over Half of GA’s Hispanic Population Lives in 4 Counties
Logo & Slogan Buenveidos, Cuidado para Todos
Outdoor Sign Mock-Up 1 Original Mock-Up 1 Revised
Website Domain Name: http://www.primarycareatlanta.net Short, Simple and Easy to Remember
Radio Ad Listen Here “Completing the immigration exam is the first step in attaining your dream job by becoming a U.S. citizen. At Primary Care Physician Center we know the importance of receiving this exam and have a highly trained medical staff that treats everyone like family. Let us help you on your travel towards a bright future. We’re located at 5197 Roswell Road in Atlanta. We’re open Monday through Friday from 8 AM until 5 PM. Call us at (404) 252-1230 for an appointment or visit us online at primarycareatlanta.net. Primary Care Physician Center “Welcoming Care for Everyone”
Specialty Ad Pens Membership with the Georgia Hispanic Chamber of Commerce Magnets
Range Television Range: 323,360 Radio Range: 300,000 Newspaper Range: 309,238