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The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha – and there are now 2.5 million Gen Alphas being born around the globe each week. They were born into a world of iPhones (in fact the word of the year in 2010 when they were first born was “app”), YouTube (there are now 100 hours of YouTube videos uploaded every minute, and in this environment they are more influenced by the visual and the video than the written and the verbal), and Instagram (where life is photographed and shared instantly and globally).<br><br>It’s a world where for the first time in history the average age of first marriage (29.7) is older than the average age of first birth (27.7) across OECD countries.<br><br>It’s a world of Screenagers where not only do they multi-screen and multi-task, but where glass has become the new medium for content dissemination and unlike the medium of paper, it is a kinaesthetic, visual, interactive, connective and portable format.<br><br>It’s truly the millennial generation, born and shaped fully in the 21st century, and the first generation that in record numbers will see in the 22nd century as well.<br><br>And that’s why we’ve called them Generation Alpha. And so, after Generations X, Y and Z, it’s not a return to the beginning but the start of a whole new nomenclature for an entirely new generation, in this new millennium.<br><br>See our latest infographic on Gen Z and Gen Alpha below. To find out more about these Generations, order your copy of Mark McCrindle's newly updated book, the ABC of XYZ.
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MOBILITY TOP NAMES Global generation 2,000,000,000 COUNTRIES WITH LARGEST NUMBER EFFECTIVE ENGAGEMENT 1 2 3 4 5 Oliver William Jack Noah Jackson 2,500,000 Charlotte Olivia Ava Emily Mia 2 BILLION GEN Zs Verbal Visual Try & see Facilitator Flexibility Collaborating Learner centric Open book world 17 5 15 Sit & listen Teacher Job security Commanding Curriculum centred Closed book exams α JOBS Careers Homes 1 2 3 IN A LIFETIME* Gen Alphas born globally each week Uni degrees 96%ofGenZhouseholdshaveinternet UPAGERS•Generationglass GENERATIONCONNECTED•iGEN•SCREENAGERS z ZED slanguage health 1 in 4 1 in 3 GEN GEN % likely to be obese/ overweight when all Gen Z have reached adulthood (2027)* α ALPHA Cray cray 1 in 2* EST. 1995 EST. 2010 Defs FOMO DIGITALINTEGRATORS•THEZEDS•DOTCOMKIDS Favourite takeaway food 1 YOLO GLOBALGEN•multi-modals PARENTS 21% 16% 10% 2 3 GEN Y OECD top sports Dance15% Swimming9% AFL15% Basketball10% 3 Soccer17% M TEENAGER TEENAGER Netball21% F Life expectancy:^ M77.3 F82.8 Age of first birth: 27.7 Pizza / Pasta Chips / fries Hamburgers Age of first marriage: 29.7 Total Fertility Rate: 1.7 1 2 1 2 3 REDEFINED LIFESTAGES 20th CENTURY TODAY WORKFORCE of 2025 CHILDHOOD CHILDHOOD ADULTHOOD CAREER-CHANGER TWEEN YOUNG ADULT KIPPERS Meme of the year Word of the year ADULTHOOD DOWNAGER Keep Calm & Carry On Double Rainbow Gangnam Style Harlem Shake Planking BB 13% X 29% Y 31% Z 27% Tweet App Cloud Hashtag Selfie 1,000,000,000 Google.com domain registered USB flash drives Wikipedia YouTube Twitter Facebook: 1 billion active users iPhone iPad Facebook opens to the public Dropbox Portable MP3 players Nokia 3310 MySpace Whatsapp Instagram Google glass 2000 2010 1996 1997 1998 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2011 2012 2013 2014 *Future forecasts, ^OECD Life expectancy at birth Source: ABS, McCrindle | © McCrindle 2014 www.mccrindle.com.au • www.generationz.com.au
