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7 Common Misconceptions about Mobile Sales Force Automation

A technology hitting the market today – Mobile Sales Force Automation, talks about mobilizing and automating routine activities of the sales force / field force, customer executives and field representatives who are on the move. It focuses on connecting the mobile field sales force with the corporate back office ensuring a real time, robust and comprehensive flow of information to and fro between both the entities. The final output is a complete end-to-end field force automation application focussing on integration of the planning and execution of field staff activities along with availability of business critical information right on time.

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7 Common Misconceptions about Mobile Sales Force Automation

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  1. 7 Common Misconceptions aboutMobile Sales Force Automation By SPEC INDIA

  2. Mobile Sales Force Automation – An Introduction • A technology hitting the market today • Mobilizes and automates routine activities of the sales force / field force who are on the move • Focuses on connecting the mobile field sales force with the corporate back office • Ensures a real time, robust and comprehensive flow of information

  3. Mobile Sales Force Automation – An Introduction • Focus on integration of the planning and execution of field staff activities • Power to make or break an organization • Great impetus to business with enhanced productivity, profitability and maximum ROI

  4. Mobile SFA - Misconceptions • A misunderstanding in some of the basic concepts and a totally different perception, can lead to undesired results and mismanagement in implementation • Glance through • What are the myths prevailing today? • How are they incorrect? • What is the right opinion?

  5. Mobile SFA - Misconceptions

  6. Myth 1: An ideal SFA solution does all the work • Myth: • Once a Mobile SFA solution is in place, there is no need to look at other manual processes that earlier were a part of sales force activities • Oncelead management is done through digital media, there is no human intervention required • Fact: • Afterall the automation activities are done, human interaction should be done to enhance business.

  7. Myth 2: It is synonymous to contact management • Myth: • Organizations misunderstand Mobile Sales Force Automation as contact management • Fact: • An ideal SFA solution is much more than that • Sales forecasting, sales analysis and dashboards, territory management

  8. Myth 3: The field force will enjoy it with ease • Myth: • SFA solution will always be acceptable and well liked by the sales force community • Fact: • It is the sales staff that is going to use the basic system. Hence, very essential not to take their requirements for granted • Detailed study should be done where in the needs of the sales people should be focussed on

  9. Myth 4: It is a tool for marketing people • Myth: • Since a Mobile SFA solution is meant to market business and enhance it, it caters to marketing automation • Sales teams will have to put in a lot of time and efforts to get going with the system • Fact: • This solution is sure to ease out lives of marketers as well as sales staff people

  10. Myth 5: The solutions turns out expensive • Myth: • Earlier, the scenario was that there were stalwarts offering sales force automation solutions with a huge price tag • Hence, there was no other choice • Fact: • Many competitive vendors coming up with comprehensive and robust solutions with a budgeted price • Easily reachable to all segments of business

  11. Myth 6: Sales force automation is quite complex • Myth: • Automation - a tough task to migrate legacy systems and undergo third party integration • A lot of complexities and intricacies to be attended • Fact: • Many enterprises coming up with simplistic and scalable sales force automation solutions • Marketing staff have a detailed understanding of the services

  12. Myth 7: It limits creativity • Myth: • Because of automation, there are forced and meticulous activities that take place leading to decrease in creative ideas • Fact: • A Mobile SFA solution would be an ideal mechanism to augment creativity • Designing different templates for emails, forms, surveys possible

  13. SPEC INDIA’s ZooM– Mobile SFA solution • An enterprise SFA solution with field sales automation with a mobile client, back office and communication services • Ideal for sales force automation in FMCG, Healthcare, Food & Beverages, Manufacturing units and many more • Variety of dashboard / report generation

  14. Thank You To know more about ZooM: Mobile Sales force Automation Solution Visit the link below and schedule a FREE DEMO http://www.mobilesalesforceautomation.net/

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