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Unraveling the Payments Acceptance Industry: Key Insights and Strategies

Join analyst Brendan Miller to explore the complexities of payments in digital transformation. Learn about payment landscape, selection process, and more. Don't miss this valuable webinar!

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Unraveling the Payments Acceptance Industry: Key Insights and Strategies

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  1. WEBINARUnraveling The Payments Acceptance Industry Brendan Miller, Principal Analyst June 29, 2016. Call in at 12:55 p.m. Eastern time

  2. A bit about me: • Forrester analyst — covering payments, commerce technology, and customer behavior • Director of marketing — 7-plus years in payments industry (First Data, Mercury Payments, and Vantiv) • 18 plus years in B2B and B2C marketing (Pulte Homes and agencies/research) @brendan_miller

  3. Valuable connection point to your customers

  4. Unraveling the complexity

  5. Agenda • Payments are a key ingredient to digital transformation. • The payments acceptance landscape • Getting started in the selection process

  6. Agenda • Payments are akey ingredient to digital transformation. • The payments acceptance landscape • Getting started in the selection process

  7. Consumers shopping and buying anywhere with mobile

  8. Online purchase <-2-> Offline returns Consumers using omnichannel fulfillment services

  9. Global expansion is a key growth initiative.

  10. Defending data from hackers and fraudsters

  11. Overview • Payments are a key ingredient to digital transformation. • The payments acceptance landscape • Getting started in the selection process

  12. A panoramic view Source: Upcoming “Vendor Landscape: Untangle Payment Acceptance For The Age Of The Customer” Forrester report

  13. The key players in the transaction flow Source: Upcoming “Vendor Landscape: Untangle Payment Acceptance For The Age Of The Customer” Forrester report

  14. Payment enabler • Technology application layer that connects to multiple acquirers/processors Source: Upcoming “Vendor Landscape: Untangle Payment Acceptance For The Age Of The Customer” Forrester report

  15. Acquirer/processor • Acquirer — sells, underwrites, and manages merchant account • Processor — connects to the networks to support transaction authorization, processing, and merchant funds settlement Source: Upcoming “Vendor Landscape: Untangle Payment Acceptance For The Age Of The Customer” Forrester report

  16. Networks Source: Upcoming “Vendor Landscape: Untangle Payment Acceptance For The Age Of The Customer” Forrester report Verify card information with the issuers, and pass funds through to the merchant processor

  17. Payment processing economics Source: Upcoming “Vendor Landscape: Untangle Payment Acceptance For The Age Of The Customer” Forrester report

  18. Agenda • Payments are a key ingredient to digital transformation. • The payments acceptance landscape • Getting started in the selection process

  19. Payment Vendor Selection Process

  20. Dig deeper on vendor capabilities • How do the vendors’ core processing capabilities match our business requirements? • What are our global acceptance requirements? • Are we duplicating vendors? • Are we extracting the most value from our payment vendors? • How difficult will the integration be?

  21. Recommendations CLEARLY DEFINE YOUR NEEDS BEYOND COSTS BEFORE MOVING INTO VENDOR DISCUSSIONS Pick apart industry jargon and vendor claims. Clearly articulate your requirements to vendors. Set proper expectations internally and externally. Install a backstop in your contract against monthly fees. Look for long-term partners, and proceed with caution.

  22. Brendan Miller Twitter: @brendan_miller

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