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EuroGîtes European Federation of Rural Tourism

EuroGîtes European Federation of Rural Tourism. From Competition to Co- operation. Andy Woodward President, EuroGites. Member organisations from :. Austria Belarus Belg ium (Wallonie + Flanders ) Bosnia-Herzegóvina Bulgari a C roati a Cyprus Czech Republic Estonia Fran ce

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EuroGîtes European Federation of Rural Tourism

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  1. EuroGîtesEuropean Federation of Rural Tourism FromCompetition to Co-operation Andy Woodward President, EuroGites

  2. Member organisations from: Austria Belarus Belgium (Wallonie + Flanders) Bosnia-Herzegóvina Bulgaria Croatia Cyprus Czech Republic Estonia France Georgia Germany Greece Hungary Israel Italy Latvia Lithuania Luxemburg Netherlands Norway Poland Portugal Romania Serbia Slovenia Slovakia Spain Switzerland United Kingdom

  3. Rural Tourism 2013 • total offer 360-450.000 units • 20% “Agro”-tourism (working farms) • < 20% “B&B style”, > 80% self-catering • 15% of bed capacity in Europe IMPORTANT FOR SUCCESS: • Diversification of target markets • Valorization of Rural Assets • Visibility of Destination

  4. … more than business: • Multiplicator effect: 4 beds = 1 job • Valorization of unused and “free” resources • Makes heritage, nature, and tradition profitable and thus, SUSTAINABLE • Satisfies emotional needs • Flexible and individual for many niche targets • Gender: involves and depends mostly on women • Differential income that allows basic services to survive • Low entrance barrier makes participation easy

  5. A Partner in The EU Family Since 1991, EuroGites works on transnational / EU-wide products • only EU tourism segment with defined product criteria since 2005 • Common Equipment and Quality Assessment criteria since 2005  (industry-based initiative similar to HOTREC  "HotelStars") including online benchmarkinghttp://quality.eurogites.org • Actively involved and participating in preparation of the actual European Tourism Policy COM (2010) 352 and implementation plan • Brainstorming and specific proposals around the  50000 Tourists Initiative • Formal labelization / Brand as statutory task, work group constituted in 2012 • Elaboration of common criteria and operative products on segments such as • ex-European markets in low seasons • Family holidays • Seniors (in course)

  6. …thatstill has to grow up • Support to EU Tourism Policy since start (TSG - Tourism Sustainability Group) • Great hopes after the COM (2010)352 / 21 actions plan - we expected it to finally find support to previous work and initiatives • Reality remains far from expectations - so far, few to none results that are feasible, tangible, and useful for the reality.   • Reasons? - we only can guess. Intentions were good, so why does it not happen in reality? How to improve? - some ideas: • Forum or advisory group of all tourism-related stakeholders to the Commission (--> follow example of TSG) • Ask stakeholders about how to implement policies (good example:  recent Senior call) • Strict preference on really multi-transnational actions (involving 10 or more countries) • Promotion (via agreements with ETC, or direct on occasions such as 50000 Tourist workshops)

  7. Ačiū- Thank you ! for your attention

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