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How to maximise your employer brand online

How to maximise your employer brand online. Knowledge. Employment market?. Political / Legal Economic Social Technological. Your Organisation. Your business objectives Your strengths Your weaknesses. Target Audience??. Who? Where? When? Behaviour? What do they want from you?.

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How to maximise your employer brand online

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  1. How to maximise your employer brand online

  2. Knowledge

  3. Employment market? • Political / Legal • Economic • Social • Technological

  4. Your Organisation • Your business objectives • Your strengths • Your weaknesses

  5. Target Audience?? • Who? • Where? • When? • Behaviour? • What do they want from you?

  6. Application • Strategy • Communication • Measurement

  7. Website / microsites Job listings Offline Media Behavioural Targeting Microsites Your Audience Lifestyle / social networking Banners / buttons Targeted emails / mobile / digital magazines Search engines / Blogs Podcasts / Videocasts

  8. Certificated Bailiffs & Trainees Location: Manchester Salary: £OTE £25,000+ Your role will be to execute warrants / liability orders for: RTA, NNDR, Council Tax, Commercial Rent, Inland Revenue and Magistrates' Courts fines. You will be responsible for monies received, maintaining records of warrants issued, and conducting checks with Police, and the Client. You must maintain a good level of administration, including navigation and co-ordination, writing incident reports and handling payments. You should possess a sound level of education, have excellent communication skills, and ideally be fully experienced in this type of work with knowledge of applicable legislation and codes of conduct. An ability to deal with the public in difficult situations is essential. You must be self-motivated with the capacity to work alone or as part of a team. You should have checkable references & a full, clean driving licence. You must be flexible in your working hours, to cover early morning, evenings & weekends.

  9. Job boards and Listings • Web Adverts are read differently • Keywords • Short, sharp and precise • Words that sell! • Inspire them to want to get in touch

  10. Traditionally advertising was about strong and powerful messages - and often the bigger, bolder and more expensive the advert… the better the response!

  11. Your website • Ease of use • Hold their attention • Speak to their concerns • Overcome their objections • Simple application • Value their time

  12. Search Engines SEO and SEM

  13. 84% Deep Targeting Massive Reach 467M unique visitors/month 481M unique visitors/month 505M unique visitors/month of all internet users use search engines to find information, products and services.

  14. ... but there’s more to the story 30% (SEM) 70% (SEO)

  15. Summary • Knowledge • Application • Testing • Tracking • Optimising

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