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Management of Building Production (UEMC2433). Topic 7: Concept of Quality. Mr. Chia Fah Choy B. App. Sc. (Hons), M. Sc. chiafc@mail.utar.edu.my. What are normally teach in QM?. Concepts of quality Philosophy of Quality Gurus/Wisdom of Quality Pioneers Evolution of Quality Management
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Management of Building Production (UEMC2433) Topic 7: Concept of Quality Mr. Chia Fah Choy B. App. Sc. (Hons), M. Sc. chiafc@mail.utar.edu.my
What are normally teach in QM? • Concepts of quality • Philosophy of Quality Gurus/Wisdom of Quality Pioneers • Evolution of Quality Management • Total Quality Management • Quality Management System: Include ISO9000 • Quality Tools • Quality Cost • Statistical Quality Control • Quality Improvement: Reengineering, JIT, Benchmarking
Definition of Quality • The Transcendent Approach • The Manufacturing-based Approach • The User-based Approach • The Product-based Approach • The Value-based Approach
Definition of Quality • The Transcendent Approach • Excellence • The absolute – the best possible, in terms of the product’s or service’s specification • e.g. Rolex watch, Rolls Royce car, Singapore Airlines
Definition of Quality • The Manufacturing-based Approach • Free of errors • Conforms precisely to their design specification • Not necessarily the best available
Definition of Quality • The User-based Approach • Fitness for intended use/purpose • adherence to appropriate specification for the customer
Definition of Quality • The Product-based Approach • Quantities for product attributes • Measurable set of characteristics that is required to satisfy the customer • e.g. a watch designed to run without the need for servicing for at least 5 years
Definition of Quality • The Value-based Approach • Cost versus price; perceive quality in relation to price
P Q = E Definition of Quality Q = Quality P = Performance E = Expectations
Gap Customers’ expectations concerning a product or service Customers’ perceptions concerning a product or service Expectation > perceptions Perceived quality is poor
Gap Customers’ perceptions concerning a product or service Customers’ expectations concerning a product or service Expectation < perceptions Perceived quality is good
Customers’ expectations concerning a product or service Customers’ perceptions concerning a product or service Expectation = perceptions Perceived quality is acceptable
Dimensions of Quality • Performance • Reliability • Conformance • Durability • Serviceability • Aesthetics
Expectation concerning product/service Gap 4 Gap 5 Gap 1 Customer’s perceptions concerning the product/service Customer The actual product/service Producer Gap 3 Organisation’s specification of quality Gap 2 Previous experience Word-of-mouth Image of product/service Management’s concept of the product or service
Dimensions of Quality • Performance • Primary reason for having the project along with the main characteristics it must have • Do the majority of buildings achieve their main purpose?
Dimensions of Quality • Reliability • If the building will operate for a reasonable period of time without failure
Dimensions of Quality • Conformance • The degree to which the specification is met.
Dimensions of Quality • Durability • The length of time a building lasts before it needs to be replaced.
Dimensions of Quality • Serviceability • The service given after the building is completed, particularly with regard to repair. • Are they repaired quickly and with a quality service?
Dimensions of Quality • Aesthetics • How the building looks and feels. • Are they aesthetically pleasing internally and externally?
Dimensions of Quality • Perceived quality • The subjective judgment of quality that results from image. • Does the user and client feel it is a quality building?
Three Levels of Quality • Organizational level: meeting external customer requirements • Process level: linking external and internal customer requirements • Performer/job level: meeting internal customer requirements
Quality and Personal Values • Personal initiative has a positive impact on business success • Quality begins with personal attitudes • Quality-focused individuals often exceed customer expectations • Attitudes can be changed through awareness and effort (e.g., personal quality checklists)