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Prepared By:

Prepared By :. Prepared By:. Sizzle. Blu-ray Disc Is…. Blu-ray disc is …. …Movies …Music …Games …Storage. Blu-ray is a revolution…. The highest definition picture… The best sound you have ever heard… The richest interactive features and connectivity…

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  1. Prepared By : Prepared By:

  2. Sizzle

  3. Blu-ray Disc Is…

  4. Blu-ray disc is … …Movies …Music …Games …Storage

  5. Blu-ray is a revolution… The highest definition picture… The best sound you have ever heard… The richest interactive features and connectivity… The most powerful recording capabilities.

  6. Blu-ray has the broadest support…

  7. The most trusted CE brands… 88% of CE companies!

  8. The most influential computer brands…

  9. 7 major Hollywood studios… 90% of DVDs sold last year!

  10. The #1 and #2 music companies… Over 50% of music sales!

  11. Over 35% of software revenue!* *Source: NPD, 2005 The only integrated platform for high definition gaming…

  12. Why Now…Why Blu-ray? “Blu-ray is clearly the best choice for customers.” --Michael Dell, Chairman & CEO, Dell “[Blu-ray offers] more gameplay, more sound, more intense graphics,more entertainment.” --Kaz Hirai, President & CEO, Sony Computer Entertainment “[Blu-ray] will capture live music performances like never before.” --John Legend, Grammy Award Winning Musician “…the oddsmakers favor Blu-ray…in part [due to] superior technical specifications.” --Fortune

  13. Why Now? Why Blu-ray? • HDTV market is poised for explosive growth driven by: • Increased penetration of large screen Hi Def sets. • Expanded Hi Def channel offerings. • Consumer expectation that their optical media will be Hi Def. • Blu-ray has demonstrated ability to take full advantage of 1080p Hi Def technology.

  14. Hi Def TV is building critical mass Source: JupiterResearch HDTV Model, 5/05 (US only)

  15. Standard Def DVD High DefinitionHome EntertainmentPackage Media Hi-Def Cable and Satellite Strong market opportunity for high definition packaged media Source: DEG / CES/ Kagan

  16. The highest quality experience… • Picture quality beyond anything available • Full capability 1080p/24 resolution in Blu-ray • Up to 40Mbps bit encoding – 5x current DVD • Theater quality “uncompressed” audio • Supports 7.1 channels of surround sound • Up to 32 streams of audio • DTS-HD and Dolby “loss-less” available • Interactive capability • Enhanced and integrated menus, games, hi-def bonus and educational features • Java will allow for more dynamic, more sophisticated interactivity

  17. Blu-ray delivers one common format advantage Advanced Interactivity Set-top Players & Recorders PC Storage and Entertainment Prepackaged High Definition Movies Blank Media High Definition Camcorders Next Generation, High-Definition Gaming Music

  18. BLU-RAY DISC DVD-Video VHS • Digital Hi Def video • Hi Def TV recording • True 1080p • Recordability • Gaming • Advanced interactivity • Expandability for new features/capabilities HD-DVD • Analog video • Must rewind/ff • Record 2/4/6 hours • Bulky storage • No interactivity • Digital SD video • No more rewind/ff • No recording (initially) • Small, easy to store • Simple interactivity • Added/Bonus features • Digital Hi Def video • Hi Def TV Recording • Advanced interactivity A revolutionary change…

  19. Blu-ray & HD-DVDMyths vs. Reality

  20. Capacity will win the war More capacity leads to longer format life!

  21. Blu-ray HD-DVD • More bonus materials • More interactive features • Widescreen/Fullscreen Option • Bundled prequels, Second Session • unlocked through web interface • Bundled video games • unlocked through web interface Space for Special Features Average Movie (pristine quality) Space for Special Features Average Movie (pristine quality) HD-DVD Capacity (30GB) Blu-ray Disc Capacity (50GB) More capacity for extras …

  22. The best sound you have ever heard… Stealth The highest definition picture Chicken Little

  23. More interactivity potential Greater Capacity + Java Based Authoring Tools = Virtually Unlimited Freedom for Creativity

  24. More interactivity potential

  25. Blu-ray Discs are durable • With Blu-ray’s hard coat technology, BD discs are more “family friendly” than DVD • Scratch resistant • Resists dust accumulation • Fingerprint resistant Damage resistant – even with steel wool

  26. Copy protection protects our future.

  27. Overwhelming support Blu-ray HD-DVD CE IT Movies Music & Gaming

  28. Consumer Strategy

  29. Consumer Strategy • Blu-ray has the strength of hundreds of individual companies spending their marketing dollars against the Blu-ray consumer • On top of individual company spends, there will be an unprecedented collaborative marketing effort to educate and persuade consumers to “experience blu” that features: • 1st ever integrated marketing campaign promoting the format over individual products • Integrated Blu-ray consumer press outreach • Cross merchandising sections within retail promoting both hardware and software • In-box promotions and cross category tie-ins

  30. EARLY ADOPTERS Hi Def TV Owners Home Theatre Enthusiasts Satellite TV subscribers TIVO / DVR owners INFLUENCERS Specialist Press / Print Online / Web-based groups Tech Analysts Celebrity Endorsers Consumer Targets RETAILERS

  31. Retail Launch

  32. Q1-2 Q3-4 BD-P1000 BDP-S1 BDP9000 BDP-HD1 BDR-101A Product Launch 2006 May 23rd

  33. Movie Titles Movie Titles

  34. Movie Titles Movie Titles

  35. RetailStrategy

  36. Retail Strategies • Feature placement within CE & Media • Messaging and application support in IT & Gaming Depts • Live demonstration of BD technology—”Join the Revolution” • Clear, consistent consumer message • Customer education

  37. Blu-ray Readiness • CES 2006 Launch • 8 companies announced 10 CE products • 4 companies announced 4 PC-related products • 7 studios announced 85 specific titles • 2 music company announcements • 3 blank media company announcements • 4 companies made infrastructure announcements • Sony DADC announced worldwide replication plan • BDA announced format spec is complete and licensing begun

  38. Blu-ray Readiness • Post-CES Announcements • SPE announced wholesale pricing and 5/23 availability • Lionsgate announced 5/23 availability • AACS announced interim license for copy protection • Disney, Fox, Paramount and SPE announced not implementing ICT

  39. Q & A

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