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CAFP Education Session -- Competitive food safety?

CAFP Education Session -- Competitive food safety?. Brae Surgeoner Ben Chapman Food Safety Network University of Guelph. The Food Safety Network (FSN) provides: 1-800 toll free food safety information (in Canada) Commentary Policy evaluation

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CAFP Education Session -- Competitive food safety?

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  1. CAFP Education Session -- Competitive food safety? Brae Surgeoner Ben Chapman Food Safety Network University of Guelph

  2. The Food Safety Network (FSN) provides: • 1-800 toll free food safety information (in Canada) • Commentary • Policy evaluation • Public information on current & emerging food safety issues • Research

  3. That’s the Food Safety Network?

  4. food safety

  5. Food safety communication essentials • Rapid, relevant, reliable and repeated information • Compel rather than educate • Get it right -- need to back up messages • Evaluation

  6. Food safety gaps • Better understanding of impact and causes • Exchange of information between foodies • Research on actual behaviours • An open discussion of risk with stakeholders • An understanding of what impacts a food safety culture • Countering optimistic bias -- from farm to fork

  7. Scenario 1 www.fark.com

  8. Pennsylvania: Chi Chi’s Hepatitis A Outbreak • Nov. 2003, 660 people sick, 4 deaths • Cause: Hepatitis A virus • Source: Mexican grown green onions (used as a garnish, in salsa & cooked dishes) • Largest hepatitis outbreak in U.S. history

  9. Costly Legal Woes • 360 bodily injury claims (to-date 320 settled) • 56 claims against company exceed $35,000 • Speculate all $51 million in insurance coverage to be used • $950,000 settlement for immune globulin shots

  10. “Everybody's getting too anal about it -- I mean, come on now, we're dealing with living fruits and vegetables”

  11. Scenario 2

  12. Scenario 3

  13. Scenario 4

  14. Final words “Neglecting a responsibility to initiate conversations about risk…may well be the most serious failing of all in the domain of risk communication” Doug Powell Mad Cows and Mother’s Milk, 1997

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