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Lippincott Library @ Wharton Online Business Research

Lippincott Library @ Wharton Online Business Research. Cynthia L. Cronin-Kardon Reference Librarian, Lippincott Library January 2005. Online Business Research. Commercial Business Databases Available through the Lippincott Library Mostly, but not exclusively, WEB based.

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Lippincott Library @ Wharton Online Business Research

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  1. Lippincott Library @ Wharton Online Business Research Cynthia L. Cronin-Kardon Reference Librarian, Lippincott Library January 2005

  2. Online Business Research • Commercial Business Databases • Available through the Lippincott Library • Mostly, but not exclusively, WEB based

  3. HOW CAN THEY HELP ME? • Coursework Preparation • Job Searching and Interview Preparation • Tools of the Trade

  4. Public WEB • Free • Immense Range of Data/Information . . . BUT • Little Quality Control • Incomplete Coverage • Unstable • Difficult to Search Efficiently

  5. Commercial WEB • Exclusive Content • Controlled Content and Coverage • Stable Interface • Efficient Search Engines . . . BUT • Expensive • Learning Curve • Embargoes

  6. Types of Resources • Business Literature Journals, Newspapers, Market Research • Numeric Data Financial, Marketing, Economic Data • Directories Companies, Affiliations, Associations • Specialized Files “Deal Databases”– M&A, IPOs, SEC Filings

  7. BUSINESS LITERATURE

  8. FACTIVA • Covers news, company research and stocks prices • Joint venture of Dow Jones and Reuters • 8,000 Full text Newspapers, Journals • Deep archive of articles • Exclusive Wall Street Journal Coverage • Search & Retrieve in 20+ Languages • Designed for the Corporate Desktop

  9. LexisNexis Academic • Thousands of full text business sources • Premier Legal Database • Academic Interface is Clumsy

  10. Business Source Premier • Full text PDF Files for Academic Business Journals – Exclusives (e.g. HBR) • Good Indexing • Extensive Journal Archives • Citation Searching

  11. ABI-INFORM • Covers Management, Finance, HR • Journals only; no newspapers • User friendly redirect • Full text PDF files

  12. DIRECTORIES, AFFILIATIONS

  13. Directories • Hoovers: access to premium content • D&B Million Dollar Directory • Corporate Affiliations • CorpTech: large directory of small private tech companies. Cd-rom only in the Library

  14. NUMERIC DATA FINANCIAL, ECONOMIC DATA

  15. Financial and Economic Databases • Bloomberg • Thomson One Analytics • LIVEDGAR • Internation Financial Statistics Online: IMF • Datastream • WRDS

  16. Bloomberg Available in Lippincott Library and Huntsman Hall Training sessions given every Wednesday in Lippincott at 3:30pm

  17. Wharton Research Data Service (WRDS) • Easy to Use Interface to Numeric Data Sets • Mostly Finance – COMPUSTAT, CRSP • Gateway to Forrester

  18. INVESTMENT ANALYST RESOURCES

  19. Investment Analyst Sources • Thomson Analytics • Multex • Investext

  20. MARKET RESEARCH

  21. Market Research Sources • Euromonitor's Global Market Information Database • TableBase / Business & Industry • Business Insights : International • Business Monitor International • Mintel: U.S. Consumer Reports • MRI+: Consumer Demographics: U.S.

  22. Beyond the WEB • Stand Alone Systems Bloomberg, DataStream, SDC • CD-ROMs – Legacy Systems • Printed books & journals • Library Staff

  23. Finding Books • FRANKLIN – Name of Online Catalog • Catalog of books and journals both in all formats (paper, microfilm, electronic) • If book not available at Penn, often can be borrowed through “Borrow Direct”

  24. Access Issues • Free to All Current Students • On Campus IP Recognition – Except in Library • Off Campus Requires Proxy Logon PennKey Authentication Firewall Problems • Wireless Available on the ground, 1st and 2nd floors of the Library. Authenticate with PennKey

  25. Finding Aids • E-Resource Locator • Database Wizard • FAQ • Online Guides / Tutorials • PennText – Link to Full Text Journals

  26. Need Help? • Phone: 215-898-5924 • E-Mail: lippinco@wharton.upenn.edu croninkc@wharton.upenn.edu • Come in: 3420 Walnut St. 2nd Floor West • Sample Searches

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