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Lippincott Library @ Wharton Online Business Research

Lippincott Library @ Wharton Online Business Research. Michael Halperin, Director, Lippincott Library Marcella Barnhart, Assistant Director August 2006. Online Business Research. Commercial Business Databases Available through the Lippincott Library

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Lippincott Library @ Wharton Online Business Research

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  1. Lippincott Library @ Wharton Online Business Research Michael Halperin, Director, Lippincott Library Marcella Barnhart, Assistant Director August 2006

  2. Online Business Research • Commercial Business Databases • Available through the Lippincott Library • Mostly, but not exclusively, WEB based

  3. Why Learn? • Coursework Preparation • Job Searching and Interview Preparation • Tools of the Trade

  4. Public WEB • Free • Immense Range of Data/Information . . . BUT • Little Quality Control • Incomplete Coverage • Unstable • Difficult to Search Efficiently

  5. Commercial WEB • Exclusive Content • Controlled Content and Coverage • Stable Interface • Efficient Search Engines . . . BUT • Expensive • Learning Curve • Embargoes

  6. Types of Resources • Business Literature Journals, Newspapers, Market Research • Numeric Data Financial, Marketing, Economic Data • Directories Companies, Affiliations, Associations • Specialized Files “Deal Databases”– M&A, IPOs, SEC Filings

  7. Factiva • Joint Venture of Dow Jones & Reuters • 8,000 Full text Newspapers, Journals • Exclusive Wall Street Journal Coverage • Search & Retrieve in 20+ Languages • Multiple Language Interface • Designed for the Corporate Desktop

  8. Business Source Premier • Full text PDF Files for Academic Business Journals – Exclusives (e.g. HBR) • Extensive Journal Archives • Citation Searching

  9. Bloomberg Available in Lippincott Library and Huntsman Hall Training sessions given every Wednesday in Lippincott at 3:30pm

  10. Financial Databases • Bloomberg • Thomson Research • LIVEDGAR • Hoover’s • S&P Industry Surveys/Market Insight • ORBIS

  11. Investment Analyst Sources • Thomson One Analytics • Multex • Investext

  12. Wharton Research Data Service (WRDS) • Easy to Use Interface to Numeric Data Sets • Mostly Finance – COMPUSTAT, CRSP

  13. Market Research Sources • Euromonitor's Global Market Information • Business Insight • Mintel • D&B Million Dollar Databases

  14. Beyond the WEB • Stand Alone Systems Bloomberg, DataStream, SDC • CD-ROMs – Legacy Systems • Printed books & journals • Library Staff

  15. Finding Books • FRANKLIN – Name of Online Catalog • Catalog of books and journals both in all formats (paper, microfilm, electronic) • If book not available at Penn, often can be borrowed through “Borrow Direct”

  16. Access Issues • Free to All Current Students • On Campus IP Recognition – Except in Library • Off Campus Requires Proxy Logon PennKey Authentication • Wireless Available on the ground, 1st and 2nd floors of the Library. Authenticate with PennKey

  17. Finding Aids • Find It! • FAQ • Online Guides • PennText – Link to Full Text Journals

  18. Need Help? • Phone: 215-898-5924 • E-Mail: lippinco@wharton.upenn.edu halperin@wharton.upenn.edu bmarcell@wharton.upenn.edu • Come in: 3420 Walnut St. 2nd Floor West • Workshops (e.g. Bloomberg)

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