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The best international examples of digital interaction

The best international examples of digital interaction. SAP Nikon Prada Shell       Merrill Lync h     . SAP    . Sam Kumar, The Economist. Nikon  . Nadine Heggie,National Geographic. ‘Your Shot’ sponsorship. ‘Your Shot’ Co-branded traffic drivers. ‘Your Shot’ Custom Content .

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The best international examples of digital interaction

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  1. The best international examples of digital interaction SAP Nikon Prada Shell       Merrill Lynch     

  2. SAP     Sam Kumar, The Economist

  3. Nikon   Nadine Heggie,National Geographic

  4. ‘Your Shot’ sponsorship

  5. ‘Your Shot’ Co-branded traffic drivers

  6. ‘Your Shot’ Custom Content Video One: ‘Getting Started’ Video Two: ‘Get Inspired’ Nikon Photo Gallery D60 in 360 http://ngm.nationalgeographic.com/ngm/nikonad/yourshot.html

  7. Prada          Patrick Falconer, International Herald Tribune

  8. May 21st 2010

  9. Media Coverage Fashionista Selectism WSJ Short of the Week “For once I didn’t have to look for a film, this one found me all by itself! Front page of the New York Times web site, in a fancy pull-down banner ad” Contagious Magazine “Every day the fashion world seems to be getting one step closer to a truly successful digitally based campaign. That day might finally have arrived. The latest Prada menswear campaign is grounded by a nine minute film from established Chinese artist Yang Fudong. The video debuted this week on Prada's site and the New York Times online..”

  10. Shell                                 Shell                                  Charlotte Laycock,TIME & Fortune

  11. Shell: Energy for Tomorrow 2010 Objective: • To create a multimedia programme aimed at sparking debate, generating awareness and delivering solutions to pressing global energy challenges with Shell’s target audience of special publics. Solution: • TIME & Fortune created Energy for Tomorrow, an integrated solution with print, online and event components centered around an essay competition. The competition invited students from the top 30 MBA programmes from around the world to submit innovative and workable solutions for a sustainable energy future. • TIME.com created a custom online hub that includes essays from the Top 10 finalists, a poll where the public can vote on their favourite essay, a collection of TIME archived articles, photos & video, and Shell content and custom units. • The winner of the competition and the public’s choice winner will be announced online in June. The winner and his essay will be featured in TIME and Fortune in August and invited to attend TIME & Fortune’s Global Forum in Cape Town, South Africa in June. Custom Energy for Tomorrow Section

  12. Shell: Energy for Tomorrow 2010 Custom Rollvertorial Unit Custom Billboard Unit

  13. Shell: Energy for Tomorrow 2010 Custom Energy for Tomorrow Section Expanded Rollvertorial Unit Custom Billboard Unit

  14. Merrill Lynch  Diane Hoeft, Dow Jones

  15. audience | innovation | effectiveness Merrill Lynch - Wealth Management • Challenge: • Merrill Lynch were looking to own as much space throughout Retirement content as possible • To bring Merrill Lynch experts into direct contact with their target audience • Solution…… • Webcast • Facebook • Mobile • Email • WSJ Digital Network campaign

  16. Webcast Promotion

  17. Three-way partnership Focus on the business goals, creativity flows from there Begin with the end in mind Creative Approach: Begin with the End in Mind Merrill Lynch - Wealth Management

  18. Happy client Proud agency Value delivered to MarketWatch.com audience Results

  19. http://wsjdigital.com/examples/

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