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Welcome to Llenroc Plastic Corporation

Welcome to Llenroc Plastic Corporation. Llenroc Plastic Corporation. Manufacturing plant in Nashville, TN Distribution market all over the US. Product. High Pressure Decorative Laminates (HPDL) used as surface tops for tables, cabinets, counter tops,desks, etc.

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Welcome to Llenroc Plastic Corporation

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  1. Welcometo Llenroc Plastic Corporation

  2. Llenroc Plastic Corporation Manufacturing plant in Nashville, TN Distribution market all over the US

  3. Product High Pressure Decorative Laminates (HPDL) • used as surface tops for tables, cabinets, counter tops,desks, etc. • used as alternative to paint, vinyl, tile, wood, etc. • popular due to low cost, high durability and variety.

  4. Product (cont.) Constructed from several layers of paper, pressed together with high pressure, then covered with a top sheet of printed paper paper Printed paper polish

  5. Market • Segments • Direct Sales: Large orders to manufacturers, narrow product range concerns : cost, reliability, delivery. • Residential: Small orders to retail outlets and hardware stores concerns : cost, variety, lead time. • Specification: Large orders to construction projects concerns : cost, customization

  6. Market (cont.) Segments Table 1

  7. Market (cont.) Comparative Market Share Table 2

  8. Market (cont.) Comparative Market Cost per SqFt Table 3

  9. Market (cont.) Comparative Market Cost per SqFt Table 3

  10. Service Customer Service Performance Table 5

  11. Supply Chain

  12. Distribution System

  13. Data Flow System Central W/H Regional W/H orders OEM Distributors

  14. Problems • Poor off-shelf availability despite high inventory investment • Long promise days to ship from order and often fail to meet due dates • High freight cost • Single manufacturing plant • Low gross margin

  15. Sales Price $0.52 Raw Material $0.18 Labor and Overhead 0.13 Manufactured Cost $0.31 0.02 Freight Delivered Cost $0.34 Gross Margin $0.19 Margin Gross Market driven Market driven Problem

  16. ABC-Classification

  17. Llenroc ABC-Classification

  18. Llenroc ABC-Classification without zero demand items

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