Tapping into Those Varsity Veins Caryna Wilding Community Development Coordinator

1. Tapping into Those Varsity Veins Caryna Wilding Community Development Coordinator

2. Best Practices for College/University Recruitment Relationship Building = Donor Loyalty

3. Partnership: A Win-Win • Partners for Life • Student Peer Recruitment Groups • Blood 101: Students Saving Lives

4. National program that encourages businesses and community organizations to save lives as a team • Set a yearly goal for blood donation and choose program champion to help publicize donation opportunites • Feature PFL on national web site, local certificate and recognition

5. For College/University Environment • Approach local clubs, faculties, staff groups • Work with group in choosing program champion (student lead) to establish goal • Clinic sponsorship: block off appointment spots for groups and give them sign up sheets • Provide them with education materials to ensure eligibility

6. For College/University Environment • Week before clinic get sign-up sheets back and release any spots not filled • Have greeter meet student group, provide signage at clinic, ensure PFL membership forms are signed • Follow up with your group and book next donation experience • Your goal – group donating every 56 days

7. Student Peer Recruitment Groups • Peers are more effective recruiters than we are • they know their audience • they have connections • they have more open access to campus facilities • This enables you to do more high-level planning and less of the “nitty-gritty”

8. Building your Student Peer Recruitment Team • Goal: To have one leader, one leader-in-training, and 10 - 20 volunteers • Sales pitch: Being a student peer recruitment leader differentiates you from your peers in that you have actual leadership experience

9. Where to Find Student Leaders? • High school student leaders who are now attending college/university • Current donors (advertise at your blood donor clinic) • Internet job boards as a volunteer opportunity • Volunteer Fairs • Talk to current student refreshment volunteers

10. How To Keep them Motivated • Work with them to build a framework for recruitment initiatives for the year (SMART goals) • Initiate further skill-developing opportunities • Guide student-initiated challenges

11. 23 colleges/universities participated this year • Individual recruiters established goals based on number of events/ established quotas • Winning school was the school who collected the highest percentage of established goal which made the challenge fair • Winning school received the Blood 101 trophy, bragging rights and a draw was held for a Sony Reader from participants

12. Blood 101 Goals • Provides framework for publicity and events • Leads to lots of free media opportunities • Lends credibility to your peer recruiters when meeting faculty and staff and asking for assistance • 2010 goal was to collect 5,000 units of blood during the challenge from the participating schools and to have over 7,200 students attending our clinics

13. Blood 101 Results • 7526 students attended clinics across the country on behalf of 23 schools and 5867 units were collected • 50% of schools achieved 100% of their goal or better • Many media hits and many of the student recruitment groups formed will continue on with the challenge for the following year

14. Peer Recruitment Tools and Tricks • Always, always book appointments!! • What’s Your Type/OneMatch recruitment events • TV spots and advertisements produced by students • Roving recruitment • Powerpoint slides in classrooms • Movie theatre advertisements • Facebook, Twitter, emailers • Student newspaper articles

15. Questions??